Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Business Location in Fresno

Fresno offers 1,008,000 metro customers, $52,000 average income, and moderate commercial activity—ideal conditions for data-led site selection.

Metro reach of 1,008,000 places Fresno ahead of 62% of cities we track—plenty of residents to segment.

65 readiness score (B)
1,008,000 metro residents
$52,000 average income
Schedule Consultation
1,008K
Metro Population
$52K
Avg Income
Moderate
Business Density
5
Major Industries
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Find the Best Location in Fresno

Use our AI-powered map to discover the perfect street address in Fresno. Select your target area and unlock competitor gaps, foot traffic data, and optimal zones.

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Fresno, United States

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Optimal zones
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,008,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations

Fresno Business Environment

Market Insights

  • Metro reach of 1,008,000 places Fresno ahead of 62% of cities we track—plenty of residents to segment.
  • $52,000 average income means customers out-earn 35% of metros in our data.
  • Fresno's pedestrian index hits 67/100, roughly 15% below comparable metros.
  • Commercial rent averages $24/sq ft—26% below peer cities—so unit economics must be tight.
  • Fresno's balanced density blends proof of concept with whitespace for niche concepts.
  • Competition sits at a manageable level, letting you fine-tune the playbook before scaling.
  • With Agriculture, Healthcare anchoring the economy, B2B partnerships can become a reliable demand lever.
  • Located in California, United States with USD currency

Top Industries

Agriculture
Healthcare
Education
Manufacturing
Logistics
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We'll show you exactly where to open—with competitor gaps, foot traffic patterns, and the neighborhoods where your business will thrive.

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Fresno Neighborhood Analysis

Discover the best neighborhoods for your business type in Fresno

Fresno offers a mix of commercial settings including the central business district, neighborhood retail corridors, and emerging development areas—each with unique rent-to-traffic dynamics

In Fresno, balancing rent costs with customer accessibility is critical—many thriving businesses find sweet spots in secondary corridors near major thoroughfares

Downtown/City Center

  • • Highest foot traffic density
  • • Premium rental costs
  • • Best for retail & restaurants
  • • Excellent public transport access

Business Districts

  • • High concentration of offices
  • • Ideal for B2B services
  • • Strong weekday traffic
  • • Growing food & beverage demand

Suburban Areas

  • • Lower rental costs
  • • Family-oriented demographics
  • • Ample parking availability
  • • Good for service businesses

Emerging Areas

  • • High growth potential
  • • Lower competition density
  • • Opportunity for early movers
  • • Rising property values

Fresno Business Readiness Score

Data-driven viability assessment

B
65
Overall Score
12
market size
12
income level
12
business activity
13
foot traffic
16
growth outlook

Industry Synergy Opportunities in Fresno

Top industries creating demand for specific business types

Healthcare

Healthcare clusters attract patients and create medical service demand

Best Business Types:

Medical Clinic Dental Office Pharmacy

Education

Students and faculty drive consistent demand for affordable services

Best Business Types:

Coffee Shop Restaurant Retail Store
Cost Analysis

Cost of Operations in Fresno

Financial breakdown for a 1,500 sq ft location

Startup Investment

Basic Setup
3 months rent + basics
$158,000
Standard Buildout
6 months rent + furnishing
$316,000
Premium Finish
12 months rent + premium
$632,000

Monthly Operating

Rent (1,500 sqft) $36,000
Utilities & Services $3,600
Labor (2 employees) $4,160
Total Monthly
Break-even target
$43,760

Cost Insights

Affordable rent at $24/sqft enables competitive pricing strategies

Fresno Market Entry Timing

Data-driven signals for optimal business launch timing

48 / 100
Moderate - Strategic Entry

With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.

Entry Timing Factors

📈 High growth outlook - strong expansion timing
⚖️ Moderate competition - balanced market entry
Market Signals

Fresno Insights That Guide Expansion

Each metric is generated for this city so every page tells a different story about demand, rents, and timing.

01

Leasing 1,200 sq ft at $24/sq ft prices in 6.6x average incomes—plan menus and merchandising accordingly.

02

Pedestrian flow posts 67/100 (15% below the mean), guiding how much budget you reserve for paid acquisition.

03

The metro catchment is 1.8x larger than city limits (1,008,000 vs 545,000), opening suburban roll-out paths once the core site is stable.

04

Industries like Agriculture, Healthcare, Education dictate where weekday traffic lives—align site selection accordingly.

05

Moderate competition gives you breathing room to test price points and service models. (moderate benchmark).

FAQ

Frequently Asked Questions About Fresno

Answers refresh based on Fresno's live data so there's no duplicate copy across cities.

How crowded is the Fresno market?

Moderate competition in Fresno means Moderate competition gives you breathing room to test price points and service models. Adjust launch playbooks to match the crowding level.

What growth trajectory is Fresno on?

Fresno carries a high growth potential rating, which shapes whether you sprint into multi-unit rollout or pace hiring.

How expensive is retail space relative to incomes in Fresno?

A 1,200-sq-ft footprint at $24/sq ft runs roughly 6.6x the local average income ($52,000). Layer in menu engineering or ticket-size plays to offset the rent load.

Can I rely on organic foot traffic in Fresno?

Yes—pedestrian flow scores 67/100, about 15% below the cross-market average, so plan signage and staffing around steady discovery.

How far can I scale within the Fresno metro?

The metro area pulls 1.8x the population of city proper, so once the flagship location performs you can replicate into surrounding districts without leaving the DMA.

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