01
Leasing 1,200 sq ft at $24/sq ft prices in 6.6x average incomes—plan menus and merchandising accordingly.
Comprehensive Market Data
Best Business Location in Fresno
Fresno offers 1,008,000 metro customers, $52,000 average income, and moderate commercial activity—ideal conditions for data-led site selection.
A 1.0M-person metro with $52K average household earnings.
65 readiness score (B)
1,008,000 metro residents
$52,000 average income
1,008K
Metro Population
$52K
Avg Income
Moderate
Business Density
5
Major Industries
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Interactive map analysis for Fresno. Click any area to reveal foot traffic patterns, competitor density, and demographic insights for your business.
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Fresno, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,008,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Fresno Business Environment
Market Insights
- A 1.0M-person metro with $52K average household earnings.
- $52,000 income vs $24/sqft rent = 1.8x economic ratio.
- Walk-by traffic scores 67. Space costs $24/sqft. Weigh discovery against overhead.
- A 1,008,000-person metro with 67/100 pedestrian activity.
- Moderate competition meets high growth. Position accordingly.
- Low rent: $24/sqft. More room to experiment with format.
- Agriculture and Healthcare anchor the economy. Workers earn $52K.
- Located in California, United States with USD currency
Top Industries
Agriculture
Healthcare
Education
Manufacturing
Logistics
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Fresno Neighborhood Analysis
Discover the best neighborhoods for your business type in Fresno
Fresno offers a mix of commercial settings including the central business district, neighborhood retail corridors, and emerging development areas—each with unique rent-to-traffic dynamics
In Fresno, balancing rent costs with customer accessibility is critical—many thriving businesses find sweet spots in secondary corridors near major thoroughfares
Downtown/City Center
- • Highest foot traffic density
- • Premium rental costs
- • Best for retail & restaurants
- • Excellent public transport access
Business Districts
- • High concentration of offices
- • Ideal for B2B services
- • Strong weekday traffic
- • Growing food & beverage demand
Suburban Areas
- • Lower rental costs
- • Family-oriented demographics
- • Ample parking availability
- • Good for service businesses
Emerging Areas
- • High growth potential
- • Lower competition density
- • Opportunity for early movers
- • Rising property values
Fresno Business Readiness Score
Data-driven viability assessment
B
65
Overall Score
12
market size
12
income level
12
business activity
13
foot traffic
16
growth outlook
Best Business Types for Fresno
Find location-specific insights for different business types in Fresno
Restaurant in Fresno
Analyze foot traffic patterns, demographics, and competition for restaurants
View analysis
Retail Store in Fresno
Find high-traffic retail locations with ideal customer demographics
View analysis
Coffee Shop in Fresno
Locate areas with morning traffic and office worker density
View analysis
Industry Synergy Opportunities in Fresno
Top industries creating demand for specific business types
Healthcare
Healthcare clusters attract patients and create medical service demand
Best Business Types:
Medical Clinic
Dental Office
Pharmacy
Education
Students and faculty drive consistent demand for affordable services
Best Business Types:
Coffee Shop
Restaurant
Retail Store
Cost Analysis
Cost of Operations in Fresno
Financial breakdown for a 1,500 sq ft location
Startup Investment
Basic Setup
3 months rent + basics
Standard Buildout
6 months rent + furnishing
Premium Finish
12 months rent + premium
Monthly Operating
Rent (1,500 sqft)
$36,000
Utilities & Services
$3,600
Labor (2 employees)
$4,160
Total Monthly
Break-even target
Cost Insights
Affordable rent at $24/sqft enables competitive pricing strategies
Fresno Market Entry Timing
Data-driven signals for optimal business launch timing
48
/ 100
Moderate - Strategic Entry
With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Entry Timing Factors
📈
High growth outlook - strong expansion timing
⚖️
Moderate competition - balanced market entry
Market Signals
Fresno Insights That Guide Expansion
Each metric is generated for this city so every page tells a different story about demand, rents, and timing.
02
Pedestrian flow posts 67/100 (15% below the mean), guiding how much budget you reserve for paid acquisition.
03
The metro catchment is 1.8x larger than city limits (1,008,000 vs 545,000), opening suburban roll-out paths once the core site is stable.
04
Industries like Agriculture, Healthcare, Education dictate where weekday traffic lives—align site selection accordingly.
05
Moderate competition means Fresno's $52,000 earners aren't oversaturated—loyalty programs can gain traction faster.
FAQ
Frequently Asked Questions About Fresno
Answers refresh based on Fresno's live data so there's no duplicate copy across cities.
How crowded is the Fresno market?
The Fresno market runs at moderate saturation. With $52,000 incomes and $24/sqft rents, calibrate your unit economics to outperform entrenched players.
What growth trajectory is Fresno on?
Fresno carries a high growth potential rating, which shapes whether you sprint into multi-unit rollout or pace hiring.
How expensive is retail space relative to incomes in Fresno?
A 1,200-sq-ft footprint at $24/sq ft runs roughly 6.6x the local average income ($52,000). Layer in menu engineering or ticket-size plays to offset the rent load.
Can I rely on organic foot traffic in Fresno?
Yes—pedestrian flow scores 67/100, about 15% below the cross-market average, so plan signage and staffing around steady discovery.
How far can I scale within the Fresno metro?
The metro area pulls 1.8x the population of city proper, so once the flagship location performs you can replicate into surrounding districts without leaving the DMA.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
From Analysis to Address: Fresno
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