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With a 74.05/100 opportunity score, Fresno outperforms 75% of comparable markets for Coffee Shop ventures
Data-Driven Market Intelligence
Best Coffee Shop Location in Fresno
Marketlyzer calculates a 74/100 opportunity score for coffee shops in Fresno, supported by moderate competition and $52,000 average income, plus a 67/100 foot traffic index.
At 2.4:1 investment-to-earnings, Fresno offers Coffee Shops a fair playing field for executing proven models
74/100 opportunity score
1,008,000 metro residents
$52,000 average income
48/100 launch timing score
Moderate - Strategic Entry
545K
City Population
$52K
Avg Income
Moderate
Business Density
5
Key Industries
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Coffee Shop Finder
Fresno, United States
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✓ Competitor map
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,008,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score
Data-driven potential for success in Fresno based on 7 key market factors
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Fresno Coffee Shop Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Fresno
At 2.4:1 investment-to-earnings, Fresno offers Coffee Shops a fair playing field for executing proven models
Fresno's balanced Coffee Shop landscape rewards innovation—pedestrian flow rates 67/100
Education dominance in Fresno amplifies Coffee Shop demand by 1x through industry synergies
Competitive Market Position
How Fresno ranks nationally for coffee shops
With a 74.05/100 opportunity score, Fresno outperforms 75% of comparable markets for Coffee Shop ventures
Strategic Recommendations
Actionable strategies tailored for Fresno
⏰ Strategic timing: Plan Fresno entry over next 15-20 months to align with peak growth cycle. High expansion rates make waiting for 'perfect' conditions less critical than consistent execution.
📍 Real estate advantage: Fresno's $24/sqft lets you lock in prime corners that'd cost 2-3x elsewhere. The 67 traffic index means investing in storefront appeal and local marketing to compensate for lower natural flow.
💰 Pricing flexibility: Fresno's $52,000 income level supports both value and mid-tier Coffee Shop concepts. Test pricing to find your segment—don't assume you must compete on price alone in this middle-market city.
📢 Guerrilla + digital mix: Fresno's 67 traffic and moderate incomes mean cost-effective marketing is essential. Focus on free channels: Google Business optimization (0 cost), community engagement, local partnerships, supplemented by small but targeted Facebook ads ($500-1000/month).
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
Coffee Shop Market Analysis for Fresno
Why Fresno for Coffee Shops?
- Metro population of 1,008,000 provides large customer base
- Average income of $52,000 supports coffee shop spending
- Moderate business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Seasonal Considerations for Fresno
Summer iced drinks
Winter specialty drinks
Student seasons
Best Fresno Neighborhoods for Coffee Shops
Data-driven analysis of optimal areas based on coffee shop success factors
Downtown Fresno
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Fresno vs Other United States Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Fresno
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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In Fresno, Ambiance potential becomes the tiebreaker.
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Fresno leads Atlanta by -17 opportunity points, justifying elevated location costs.
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Our coffee shop opportunity index scores Fresno at 74/100—reflecting $52,000 resident earnings and 67 traffic rating.
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At 2.4:1 investment-to-earnings, Fresno offers Coffee Shops a fair playing field for executing proven models
FAQ
Coffee Shop FAQs for Fresno
Each answer references real Fresno data so this section is unique across the site.
How does Fresno compare to other coffee shop markets?
Fresno outranks Atlanta by -17 points for coffee shops, reflecting stronger fundamentals across income, traffic, and competition.
What playbook works best for coffee shops in Fresno?
📢 Guerrilla + digital mix: Fresno's 67 traffic and moderate incomes mean cost-effective marketing is essential. Focus on free channels: Google Business optimization (0 cost), community engagement, local partnerships, supplemented by small but targeted Facebook ads ($500-1000/month).
What makes the Fresno market distinctive?
At 2.4:1 investment-to-earnings, Fresno offers Coffee Shops a fair playing field for executing proven models
What operational lever matters most for coffee shops in Fresno?
Ambiance potential should lead your playbook when launching in Fresno.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Coffee Shop in Fresno?
Moderate - Strategic Entry with a 74/100 opportunity score, moderate competition, and a 67/100 foot traffic index. With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.