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In Fresno, Local cuisine preferences becomes the tiebreaker.
Verified Restaurant Data
Best Restaurant Location in Fresno
Our analysis of Fresno reveals $24/sqft commercial rates, 67/100 pedestrian activity, and moderate saturation—key factors in the high outlook for restaurant ventures.
Launching a restaurant in Fresno requires $255K capital against $52K household income (4.9x multiple).
74/100 opportunity score
1,008,000 metro residents
$52,000 average income
48/100 launch timing score
Moderate - Strategic Entry
545K
City Inhabitants
$52K
Avg Earnings
Moderate
Market Activity
5
Key Industries
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Restaurant Finder
Fresno, United States
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✓ Competitor map
✓ Foot traffic data
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,008,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Fresno's Restaurant Potential
What makes Fresno distinct for restaurant operators
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Above-Average Market
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
$52K Income Demographics
comprehensive market assessment
Market Position
Fresno positioning
Launching a restaurant in Fresno requires $255K capital against $52K household income (4.9x multiple).
Location costs run $24/sqft (67 walkability score), totaling $24,000/mo for standard retail footprint.
Consumer base of 1.0M at $52K average income drives a $52B economic opportunity.
Entry conditions: 4.9x funding multiple against moderate competition and high trajectory.
Market viability index: 53/100 (factors: 4.9x funding, 67/100 walkability, $24/sqft costs).
Primary sectors (Agriculture, Healthcare) power the $52K household base.
At 2.5% growth and moderate density, market is in equilibrium phase.
$255K startup. 59 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 74.05/100. 1.0M people. $52K income.
Restaurant costs $255K to open. Income ratio: 0.20x.
Traffic: 67. Rent: $24/sqft. Income: $52K.
High growth. Moderate competition. Score: 74.05.
1.0M metro. $24/sqft rent. 67 foot traffic.
$255K startup. $24,000/mo rent. 59 income-months to recoup.
Score 74.05. Average conditions. Execution decides success.
$52.4B total income across 1.0M people.
Strategic Recommendations
Actionable strategies tailored for Fresno
High growth. Moderate competition. Plan accordingly.
Traffic: 67. Rent: $24/sqft. $24,000/mo for 1000 sqft.
$52K income. Standard pricing. Test and adjust.
Restaurant: $255K to open. 59 income-months to recoup.
Traffic 67. Balanced. Mix storefront and digital.
1.0M metro. Focus on one location first.
$288,000/yr rent. 553.8% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How Fresno surpasses
based on 67/100 traffic metrics
At $52,000 per household, Fresno exceeds typical markets ($40,492) by 28%, creating premium service demand.
Real estate at $24/sqft puts Fresno 26% below market norms ($33/sqft).
A 67/100 foot traffic index places Fresno 15% below the 79/100 national median, requiring destination-draw strategies.
With 1.0M metro residents, Fresno falls below the 3.8M benchmark by 74%.
Restaurant Market Analysis for Fresno
Why Fresno for Restaurants?
- Metro population of 1,008,000 provides large customer base
- Average income of $52,000 supports restaurant spending
- Moderate business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Seasonal Considerations for Fresno
Holiday dining
Summer outdoor seating
Event catering opportunities
Zone Analysis: Fresno
Where $24/sqft meets 67/100 foot traffic in Fresno
Downtown Fresno
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Fresno vs Other United States Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Fresno ⭐ | 1,008,000 | $52,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Explore → |
| Plano | 7,760,000 | $102,000 |
|
View data → |
| Frisco | 7,760,000 | $127,000 |
|
Compare → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Check it → |
Market Signals
Restaurant Insights Unique to Fresno
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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Fresno exceeds Atlanta by -17 points, which drives the city's premium pricing power.
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Fresno achieves 74/100 on restaurant viability metrics, leveraging $52,000 income levels and 67/100 foot flow.
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Location costs run $24/sqft (67 walkability score), totaling $24,000/mo for standard retail footprint.
05
Score 74.05. Average conditions. Execution decides success.
FAQ
Restaurant FAQs for Fresno
Each answer references real Fresno data so this section is unique across the site.
What playbook works best for restaurants in Fresno?
Traffic 67. Balanced. Mix storefront and digital.
What makes the Fresno market distinctive?
Location costs run $24/sqft (67 walkability score), totaling $24,000/mo for standard retail footprint.
What operational lever matters most for restaurants in Fresno?
Local cuisine preferences should lead your playbook when launching in Fresno.
How does Fresno compare to other restaurant markets?
Benchmarked against Atlanta, Fresno delivers -17 additional opportunity points—driven by superior market conditions.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Fresno?
Moderate - Strategic Entry with a 74/100 opportunity score, moderate competition, and a 67/100 foot traffic index. With moderate saturation, Fresno rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.