Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Restaurant Location in Yokohama

Marketlyzer calculates a 74/100 opportunity score for restaurants in Yokohama, supported by very high competition and $43,000 average income, plus a 91/100 foot traffic index.

With a startup-to-income ratio of 5.9:1, Yokohama requires efficient operations to maximize Restaurant profitability

74/100 opportunity score
37,400,000 metro residents
$43,000 average income
30/100 launch timing score
Cautious - High Preparation
Schedule Consultation
3,757K
City Population
$43K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Restaurant Opportunity Score

Data-driven potential for success in Yokohama based on 7 key market factors

74 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
Unique Market Intelligence

Yokohama Restaurant Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Yokohama

With a startup-to-income ratio of 5.9:1, Yokohama requires efficient operations to maximize Restaurant profitability

exceptional customer density of 519,444 residents per commercial dollar provides natural demand

The saturated Restaurant market in Yokohama requires differentiation, with 91 foot traffic index

Strong industry alignment with Yokohama's Technology sectors creates 1x synergy multiplier for Restaurant customer acquisition

Competitive Market Position

How Yokohama ranks nationally for restaurants

With a 74.65/100 opportunity score, Yokohama outperforms 75% of comparable markets for Restaurant ventures

As a mega-market with 37,400,000 metro residents, Yokohama offers customer volume that only 15 global cities can match

Foot traffic index of 91 exceeds 95% of tracked cities, providing Restaurants with natural customer discovery advantages

Strategic Recommendations

Actionable strategies tailored for Yokohama

📍 Location strategy: High foot traffic (91) justifies $72/sqft rent for prime Yokohama locations - ROI breakeven at 18 months vs 24 months in secondary areas

💰 Pricing strategy: $43,000 average income indicates value-focused positioning - volume over margin approach recommended for Yokohama Restaurants

👥 Staffing advantage: 48% college-educated population provides strong talent pool - hire locally for Yokohama Restaurant operations

📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Yokohama Restaurants

🔄 Multi-location potential: 37,400,000 metro population supports 3-5 locations within 24 months of successful launch in Yokohama

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Cautious - High Preparation

Challenging market conditions. Extensive market research and unique value proposition essential. Consider waiting 6-12 months or targeting niche segments.

Timing score: 30/100
  • ⚠️ Very high competition - niche positioning required
  • 👥 Exceptional foot traffic (91) - strong discovery

Seasonal Levers

  • Holiday dining
  • Summer outdoor seating
  • Event catering opportunities

Restaurant Market Analysis for Yokohama

Why Yokohama for Restaurants?

  • Metro population of 37,400,000 provides large customer base
  • Average income of $43,000 supports restaurant spending
  • Very High business density indicates healthy economic activity
  • Strong foot traffic opportunities throughout the city
  • Strong demographics opportunities throughout the city

Restaurant Success Factors

Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential

Restaurant Market Insights for Yokohama

Exceptional foot traffic creates natural customer discovery and impulse purchases

High competition requires unique positioning but indicates proven market demand

Seasonal Considerations for Yokohama

Holiday dining

Summer outdoor seating

Event catering opportunities

Best Yokohama Neighborhoods for Restaurants

Data-driven analysis of optimal areas based on restaurant success factors

Downtown Yokohama

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Yokohama vs Other Japan Cities for Restaurants

City Population Avg Income Market Score Action
Yokohama ⭐ 37,400,000 $43,000
74/100
Current City
Fukuoka 5,590,000 $42,000
77/100
Compare →
Nagoya 10,110,000 $46,000
76/100
Compare →
Kobe 19,165,000 $44,000
75/100
Compare →
Tokyo 37,400,000 $45,000
75/100
Compare →

Restaurant FAQs for Yokohama

Why is now the right time to open in Yokohama?

With a 74.65/100 opportunity score, Yokohama outperforms 75% of comparable markets for Restaurant ventures Challenging market conditions. Extensive market research and unique value proposition essential. Consider waiting 6-12 months or targeting niche segments.

Which customers convert best?

Exceptional foot traffic creates natural customer discovery and impulse purchases

What should my first location focus on?

📍 Location strategy: High foot traffic (91) justifies $72/sqft rent for prime Yokohama locations - ROI breakeven at 18 months vs 24 months in secondary areas

How do local conditions impact operations?

Holiday dining

Ready to Open Your Restaurant in Yokohama?

Cautious - High Preparation with a 74/100 opportunity score, very high competition, and a 91/100 foot traffic index. Challenging market conditions. Extensive market research and unique value proposition essential. Consider waiting 6-12 months or targeting niche segments.