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Compared to Fukuoka, Yokohama scores -3 points higher—explaining the real estate premium.
Data-Driven Market Intelligence
Best Restaurant Location in Yokohama
Marketlyzer calculates a 74/100 opportunity score for restaurants in Yokohama, supported by very high competition and $43,000 average income, plus a 91/100 foot traffic index.
High 5.9:1 launch cost to income in Yokohama means Restaurant operators must optimize every dollar
74/100 opportunity score
37,400,000 metro residents
$43,000 average income
30/100 launch timing score
Cautious - High Preparation
3,757K
City Population
$43K
Avg Income
Very High
Business Density
5
Key Industries
Interactive Location Finder
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Restaurant Finder
Yokohama, Japan
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Competitor Locations
Opportunity Zones
High Traffic Areas
37,400,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Restaurant Opportunity Score
Data-driven potential for success in Yokohama based on 7 key market factors
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
Yokohama Restaurant Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Yokohama
High 5.9:1 launch cost to income in Yokohama means Restaurant operators must optimize every dollar
High 519,444 residents per spending unit delivers built-in market demand
Market density requires differentiation in Yokohama's saturated Restaurant scene, with 91 traffic rating
Restaurants gain 1x market leverage from Yokohama's Technology workforce
Competitive Market Position
How Yokohama ranks nationally for restaurants
At 74.65/100, Yokohama surpasses 75% of peer cities for Restaurant opportunity metrics
As a mega-market with 37,400,000 metro residents, Yokohama offers customer volume that only 15 global cities can match
Foot traffic index of 91 exceeds 95% of tracked cities, providing Restaurants with natural customer discovery advantages
Strategic Recommendations
Actionable strategies tailored for Yokohama
⏰ In Yokohama's stable market, timing matters less than positioning. Rather than rushing, use 12-18 months to secure ideal location, build relationships with suppliers, and refine your Restaurant concept.
📍 For Restaurants in Yokohama: High-visibility locations with 91 foot traffic index justify the $72/sqft premium—you'll recoup rent costs through spontaneous walk-in traffic that lower-cost areas can't generate. Target main corridors.
💰 Volume-margin balance: $43,000 average income in Yokohama demands competitive pricing, but your $255,000 startup costs require sufficient margins. Focus on operational efficiency and high table-turns/Restaurant throughput rather than racing to bottom on price.
👥 Staffing advantage: 48% college-educated population provides strong talent pool - hire locally for Yokohama Restaurant operations
📢 Marketing advantage: Yokohama's exceptional pedestrian traffic (91 index) means your storefront IS your marketing. Invest 70% of marketing budget in eye-catching signage, window displays, and sidewalk presence. Reserve 30% for Google Business and local food apps to capture online discovery.
🔄 Multi-location potential: 37,400,000 metro population supports 3-5 locations within 24 months of successful launch in Yokohama
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Cautious - High Preparation
Yokohama combines intense competition with moderate income levels ($43,000), squeezing margins significantly. Only proceed if you have demonstrably superior unit economics or a radically differentiated concept validated in similar markets.
Timing score: 30/100
- ⚠️ Very high competition - niche positioning required
- 👥 Exceptional foot traffic (91) - strong discovery
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
Restaurant Market Analysis for Yokohama
Why Yokohama for Restaurants?
- Metro population of 37,400,000 provides large customer base
- Average income of $43,000 supports restaurant spending
- Very High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Restaurant Market Insights for Yokohama
Exceptional foot traffic creates natural customer discovery and impulse purchases
High competition requires unique positioning but indicates proven market demand
Seasonal Considerations for Yokohama
Holiday dining
Summer outdoor seating
Event catering opportunities
Best Yokohama Neighborhoods for Restaurants
Data-driven analysis of optimal areas based on restaurant success factors
Downtown Yokohama
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Yokohama vs Other Japan Cities for Restaurants
Market Signals
Restaurant Insights Unique to Yokohama
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Market fundamentals place Yokohama at 75/100 for restaurants: $43,000 average wages meet 91/100 pedestrian density.
03
Market density requires differentiation in Yokohama's saturated Restaurant scene, with 91 traffic rating
04
At 74.65/100, Yokohama surpasses 75% of peer cities for Restaurant opportunity metrics
05
In Yokohama, Competition density becomes the tiebreaker because very high competition levels.
FAQ
Restaurant FAQs for Yokohama
Each answer references real Yokohama data so this section is unique across the site.
How does Yokohama compare to other restaurant markets?
Our data shows Yokohama scoring -3 points above Fukuoka, making it the stronger restaurant market.
What playbook works best for restaurants in Yokohama?
📍 For Restaurants in Yokohama: High-visibility locations with 91 foot traffic index justify the $72/sqft premium—you'll recoup rent costs through spontaneous walk-in traffic that lower-cost areas can't generate. Target main corridors.
What makes the Yokohama market distinctive?
Market density requires differentiation in Yokohama's saturated Restaurant scene, with 91 traffic rating
What operational lever matters most for restaurants in Yokohama?
Competition density should lead your playbook because very high competition levels when launching in Yokohama.
Ready to Open Your Restaurant in Yokohama?
Cautious - High Preparation with a 74/100 opportunity score, very high competition, and a 91/100 foot traffic index. Yokohama combines intense competition with moderate income levels ($43,000), squeezing margins significantly. Only proceed if you have demonstrably superior unit economics or a radically differentiated concept validated in similar markets.