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Compared to Fukuoka, Yokohama scores -3 points higher—explaining the real estate premium.
Proprietary Market Metrics
Best Restaurant Location in Yokohama
The Yokohama market combines a 3,757K population base, $72/sqft lease rates, and very high competitive pressure—yielding distinct dynamics for restaurant operators.
Capital requirements for Yokohama: $255K startup facing $43K earning households at 5.9x leverage.
74/100 opportunity score
37,400,000 metro residents
$43,000 average income
30/100 launch timing score
Cautious - High Preparation
3,757K
Urban Residents
$43K
Income Level
Very High
Commercial Load
5
Sector Count
Interactive Location Finder
Find the Best Restaurant Location in Yokohama
Interactive map analysis for Yokohama. Click any area to reveal foot traffic patterns, competitor density, and demographic insights for your restaurant.
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Yokohama, Japan
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Competitor Locations
Opportunity Zones
High Traffic Areas
37,400,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
How Yokohama Scores for Restaurants
What makes Yokohama distinct for restaurant operators
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
Why Yokohama for Restaurant?
thorough viability scoring
Market Position
Yokohama positioning
Capital requirements for Yokohama: $255K startup facing $43K earning households at 5.9x leverage.
Commercial space at $72/sqft with 91/100 foot traffic equals $72,000/mo for 1000 sqft.
The 37.4M-person metro with $43,000 household incomes represents $1608B in market potential.
Market dynamics: very high saturation, moderate expansion, 5.9x capital requirement.
Viability assessment: 5.9x capital needs, 91/100 exposure, $72/sqft overhead yields 35/100 score.
Local economy driven by Manufacturing, Shipping—households averaging $43K.
Steady 1.9% growth with very high competition indicates mature market conditions.
$255K startup. 71 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 74.65/100. 37.4M people. $43K income.
Restaurant costs $255K to open. Income ratio: 0.17x.
Traffic: 91. Rent: $72/sqft. Income: $43K.
Moderate growth. Very High competition. Score: 74.65.
37.4M metro. $72/sqft rent. 91 foot traffic.
$255K startup. $72,000/mo rent. 71 income-months to recoup.
Score 74.65. Average conditions. Execution decides success.
$1608.2B total income across 37.4M people.
Strategic Recommendations
Actionable strategies tailored for Yokohama
Moderate growth. Very High competition. Plan accordingly.
Traffic: 91. Rent: $72/sqft. $72,000/mo for 1000 sqft.
$43K income. Value positioning needed. Volume matters.
Restaurant: $255K to open. 71 income-months to recoup.
Traffic 91. Rent $72/sqft. Storefront is your marketing.
37.4M people. $43K income. Room for 3-5 locations.
$864,000/yr rent. 2009.3% of local income. Factor that in.
Moderate growth. Very High competition. Execution decides success.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Cautious - High Preparation
Yokohama combines intense competition with moderate income levels ($43,000), squeezing margins significantly. Only proceed if you have demonstrably superior unit economics or a radically differentiated concept validated in similar markets.
Timing score: 30/100
- ⚠️ Very high competition - niche positioning required
- 👥 Exceptional foot traffic (91) - strong discovery
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How Yokohama leads
calibrated to $43K demographics
Yokohama's $43,000 average income runs 6% above the $40,492 national benchmark, supporting premium pricing.
Yokohama's $72/sqft lease rates exceed the $33/sqft benchmark by 121%.
Yokohama's 91/100 walkability index runs 16% higher than typical (79/100).
Regional reach of 37.4M positions Yokohama 873% above the 3.8M standard.
Where to Set Up in Yokohama
Where $72/sqft meets 91/100 foot traffic in Yokohama
Downtown Yokohama
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Yokohama vs Other Japan Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Yokohama ⭐ | 37,400,000 | $43,000 |
|
Current City |
| Fukuoka | 5,590,000 | $42,000 |
|
Explore → |
| Nagoya | 10,110,000 | $46,000 |
|
Explore → |
| Kobe | 19,165,000 | $44,000 |
|
View data → |
| Saitama | 37,400,000 | $41,000 |
|
Check it → |
Market Signals
Restaurant Insights Unique to Yokohama
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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Market fundamentals place Yokohama at 75/100 for restaurants: $43,000 average wages meet 91/100 pedestrian density.
03
The 37.4M-person metro with $43,000 household incomes represents $1608B in market potential.
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37.4M metro. $72/sqft rent. 91 foot traffic.
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In Yokohama, Competition density becomes the tiebreaker because very high competition levels.
FAQ
Restaurant FAQs for Yokohama
Each answer references real Yokohama data so this section is unique across the site.
How does Yokohama compare to other restaurant markets?
Our data shows Yokohama scoring -3 points above Fukuoka, making it the stronger restaurant market.
What playbook works best for restaurants in Yokohama?
Traffic: 91. Rent: $72/sqft. $72,000/mo for 1000 sqft.
What makes the Yokohama market distinctive?
The 37.4M-person metro with $43,000 household incomes represents $1608B in market potential.
What operational lever matters most for restaurants in Yokohama?
Competition density should lead your playbook because very high competition levels when launching in Yokohama.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Yokohama?
Cautious - High Preparation with a 74/100 opportunity score, very high competition, and a 91/100 foot traffic index. Yokohama combines intense competition with moderate income levels ($43,000), squeezing margins significantly. Only proceed if you have demonstrably superior unit economics or a radically differentiated concept validated in similar markets.