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Coffee Shop opportunity score in Rome hits 70/100 thanks to $38,000 incomes and 89/100 foot traffic.
Data-Driven Market Intelligence
Best Coffee Shop Location in Rome
Marketlyzer calculates a 70/100 opportunity score for coffee shops in Rome, supported by high competition and $38,000 average income, plus a 89/100 foot traffic index.
High 3.3:1 launch cost to income in Rome means Coffee Shop operators must optimize every dollar
70/100 opportunity score
4,342,000 metro residents
$38,000 average income
37/100 launch timing score
Cautious - High Preparation
2,873K
City Population
$38K
Avg Income
High
Business Density
5
Key Industries
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Coffee Shop Finder
Rome, Italy
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✓ Competitor map
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Competitor Locations
Opportunity Zones
High Traffic Areas
4,342,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score
Data-driven potential for success in Rome based on 7 key market factors
70
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Rome Coffee Shop Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Rome
High 3.3:1 launch cost to income in Rome means Coffee Shop operators must optimize every dollar
Dense 103,381 population per commercial rent dollar creates organic customer flow
Coffee Shop saturation in Rome is competitive, favors established concepts given 89/100 pedestrian activity
Competitive Market Position
How Rome ranks nationally for coffee shops
Rome's 70.35/100 rating places it ahead of 75% of markets for Coffee Shop launches
Above-average foot traffic (89 index) creates consistent customer flow for street-level Coffee Shop locations
Strategic Recommendations
Actionable strategies tailored for Rome
⏰ In Rome's stable market, timing matters less than positioning. Rather than rushing, use 12-18 months to secure ideal location, build relationships with suppliers, and refine your Coffee Shop concept.
📍 With 89 foot traffic, Rome rewards street-level Coffee Shop locations with prominent signage and inviting entrances. Second-floor or tucked-away spots waste this city's natural customer flow—stay visible.
💰 Value positioning imperative: Rome's $38,000 average income means price sensitivity is high. Win through smart bundling, loyalty programs, and perceived value rather than premium pricing—every 10% price increase risks 15-20% customer loss.
📢 Marketing advantage: Rome's exceptional pedestrian traffic (89 index) means your storefront IS your marketing. Invest 70% of marketing budget in eye-catching signage, window displays, and sidewalk presence. Reserve 30% for Google Business and local food apps to capture online discovery.
🔄 Expansion runway: 4,342,000 market supports 2-3 locations - establish proof of concept before multi-unit expansion in Rome
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Cautious - High Preparation
Current conditions in Rome favor waiting over rushing. Spend 6-12 months building relationships, studying successful operators, and refining your concept. Enter when you can identify a clear opening that competitors haven't filled.
Timing score: 37/100
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (89) - strong discovery
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
Coffee Shop Market Analysis for Rome
Why Rome for Coffee Shops?
- Metro population of 4,342,000 provides large customer base
- Average income of $38,000 supports coffee shop spending
- High business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Coffee Shop Market Insights for Rome
Exceptional foot traffic creates natural customer discovery and impulse purchases
Seasonal Considerations for Rome
Summer iced drinks
Winter specialty drinks
Student seasons
Best Rome Neighborhoods for Coffee Shops
Data-driven analysis of optimal areas based on coffee shop success factors
Downtown Rome
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Rome vs Other Italy Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Rome
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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Coffee Shop saturation in Rome is competitive, favors established concepts given 89/100 pedestrian activity
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Rome's 70.35/100 rating places it ahead of 75% of markets for Coffee Shop launches
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In Rome, Office density becomes the tiebreaker.
05
Rome outperforms Bologna by -4 points on the opportunity index, highlighting why the city commands premium rents.
FAQ
Coffee Shop FAQs for Rome
Each answer references real Rome data so this section is unique across the site.
What operational lever matters most for coffee shops in Rome?
Office density should lead your playbook when launching in Rome.
How does Rome compare to other coffee shop markets?
Rome outperforms Bologna by -4 points on the opportunity index, highlighting why the city commands premium rents.
What playbook works best for coffee shops in Rome?
⏰ In Rome's stable market, timing matters less than positioning. Rather than rushing, use 12-18 months to secure ideal location, build relationships with suppliers, and refine your Coffee Shop concept.
What makes the Rome market distinctive?
Coffee Shop saturation in Rome is competitive, favors established concepts given 89/100 pedestrian activity
Ready to Open Your Coffee Shop in Rome?
Cautious - High Preparation with a 70/100 opportunity score, high competition, and a 89/100 foot traffic index. Current conditions in Rome favor waiting over rushing. Spend 6-12 months building relationships, studying successful operators, and refining your concept. Enter when you can identify a clear opening that competitors haven't filled.