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Bologna exceeds Florence by 2 points, which drives the city's premium pricing power.
Data-Driven Market Intelligence
Best Coffee Shop Location in Bologna
Marketlyzer calculates a 74/100 opportunity score for coffee shops in Bologna, supported by very high competition and $42,000 average income, plus a 81/100 foot traffic index.
At 3.0:1 investment-to-earnings, Bologna offers Coffee Shops a fair playing field for executing proven models
74/100 opportunity score
1,017,000 metro residents
$42,000 average income
58/100 launch timing score
Moderate - Strategic Entry
390K
City Population
$42K
Avg Income
Very High
Business Density
5
Key Industries
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Coffee Shop Finder
Bologna, Italy
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✓ Competitor map
✓ Foot traffic data
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,017,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score
Data-driven potential for success in Bologna based on 7 key market factors
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Bologna Coffee Shop Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Bologna
At 3.0:1 investment-to-earnings, Bologna offers Coffee Shops a fair playing field for executing proven models
Competition sits high for Coffee Shops in Bologna, which favors established concepts (foot traffic: 81)
Bologna's Education, Technology presence delivers 2x customer base advantage for Coffee Shops
Bologna resident profile matches Coffee Shop ideal customer: 42% college-educated residents
Competitive Market Position
How Bologna ranks nationally for coffee shops
Bologna scores 74.15/100, exceeding three-quarters of markets on Coffee Shop fundamentals
Above-average foot traffic (81 index) creates consistent customer flow for street-level Coffee Shop locations
Strategic Recommendations
Actionable strategies tailored for Bologna
⏰ Strategic timing: Plan Bologna entry over next 15-20 months to align with peak growth cycle. High expansion rates make waiting for 'perfect' conditions less critical than consistent execution.
📍 With 81 foot traffic, Bologna rewards street-level Coffee Shop locations with prominent signage and inviting entrances. Second-floor or tucked-away spots waste this city's natural customer flow—stay visible.
💰 Value positioning imperative: Bologna's $42,000 average income means price sensitivity is high. Win through smart bundling, loyalty programs, and perceived value rather than premium pricing—every 10% price increase risks 15-20% customer loss.
📢 Balanced approach: Bologna's 81 foot traffic provides baseline awareness, but allocate 6-8% of revenue to digital marketing (Google, social) to fill gaps and drive intentional visits. Track which channels deliver actual customers, not just impressions.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
Bologna's high competition is offset by strong foot traffic (81 index). Focus on prime street-level visibility and unique storefront experience to capture walk-by customers in this contested market.
Timing score: 58/100
- 📈 High growth outlook - strong expansion timing
- 🔥 High competition - differentiation critical
- 🚶 Good foot traffic (81) - organic visibility
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
Coffee Shop Market Analysis for Bologna
Why Bologna for Coffee Shops?
- Metro population of 1,017,000 provides large customer base
- Average income of $42,000 supports coffee shop spending
- Very High business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Coffee Shop Market Insights for Bologna
Educated professionals provide strong coffee shop customer base
Tech industry provides ideal customer base for coffee shops and co-working spaces
Exceptional foot traffic creates natural customer discovery and impulse purchases
Seasonal Considerations for Bologna
Summer iced drinks
Winter specialty drinks
Student seasons
Best Bologna Neighborhoods for Coffee Shops
Data-driven analysis of optimal areas based on coffee shop success factors
Downtown Bologna
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Bologna vs Other Italy Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Bologna
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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Market fundamentals place Bologna at 74/100 for coffee shops: $42,000 average wages meet 81/100 pedestrian density.
03
Bologna's Education, Technology presence delivers 2x customer base advantage for Coffee Shops
04
Above-average foot traffic (81 index) creates consistent customer flow for street-level Coffee Shop locations
05
In Bologna, Morning traffic becomes the tiebreaker because 81/100 foot traffic readings.
FAQ
Coffee Shop FAQs for Bologna
Each answer references real Bologna data so this section is unique across the site.
What operational lever matters most for coffee shops in Bologna?
Morning traffic should lead your playbook because 81/100 foot traffic readings when launching in Bologna.
How does Bologna compare to other coffee shop markets?
Our data shows Bologna scoring 2 points above Florence, making it the stronger coffee shop market.
What playbook works best for coffee shops in Bologna?
📢 Balanced approach: Bologna's 81 foot traffic provides baseline awareness, but allocate 6-8% of revenue to digital marketing (Google, social) to fill gaps and drive intentional visits. Track which channels deliver actual customers, not just impressions.
What makes the Bologna market distinctive?
Bologna's Education, Technology presence delivers 2x customer base advantage for Coffee Shops
Ready to Open Your Coffee Shop in Bologna?
Moderate - Strategic Entry with a 74/100 opportunity score, very high competition, and a 81/100 foot traffic index. Bologna's high competition is offset by strong foot traffic (81 index). Focus on prime street-level visibility and unique storefront experience to capture walk-by customers in this contested market.