01
Tourism, Government, Film Production employers anchor daytime demand, making B2B partnerships a reliable lever.
Data-Driven Market Intelligence
Best Business Location in Rome
Rome offers 4,342,000 metro customers, $38,000 average income, and high commercial activity—ideal conditions for data-led site selection.
Rome's 4,342,000 metro area sits in the 76th percentile for demand, letting you scale to multiple districts.
69 readiness score (B)
4,342,000 metro residents
$38,000 average income
4,342K
Metro Population
$38K
Avg Income
High
Business Density
5
Major Industries
Interactive Location Finder
Find the Best Location in Rome
Use our AI-powered map to discover the perfect street address in Rome. Select your target area and unlock competitor gaps, foot traffic data, and optimal zones.
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Location Finder
Rome, Italy
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✓ Competitor map
✓ Foot traffic data
✓ Optimal zones
✓ Revenue estimate
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Competitor Locations
Opportunity Zones
High Traffic Areas
4,342,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Rome Business Environment
Market Insights
- Rome's 4,342,000 metro area sits in the 76th percentile for demand, letting you scale to multiple districts.
- Average household income of $38,000 ranks 44th percentile, so discretionary spend is resilient.
- Foot traffic scores 89/100—13% above the norm—so storefronts can lean on organic discovery.
- Expect $42/sq ft carrying costs (29% swing vs. average) when modeling contribution margins.
- Rome already has a high concentration of operators, so site selection must highlight accessibility.
- High competition means you'll need differentiated service layers to stand out.
- Rome's economy leans on Tourism, Government, so partner marketing with those sectors accelerates adoption.
- Located in Lazio, Italy with EUR currency
Top Industries
Tourism
Government
Film Production
Fashion
Professional Services
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We'll show you exactly where to open—with competitor gaps, foot traffic patterns, and the neighborhoods where your business will thrive.
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Rome Neighborhood Analysis
Discover the best neighborhoods for your business type in Rome
Rome comprises several key business districts: established downtown areas with office workers, residential neighborhood strips with local foot traffic, and growing suburban commercial nodes
In Rome, balancing rent costs with customer accessibility is critical—many thriving businesses find sweet spots in secondary corridors near major thoroughfares
Downtown/City Center
- • Highest foot traffic density
- • Premium rental costs
- • Best for retail & restaurants
- • Excellent public transport access
Business Districts
- • High concentration of offices
- • Ideal for B2B services
- • Strong weekday traffic
- • Growing food & beverage demand
Suburban Areas
- • Lower rental costs
- • Family-oriented demographics
- • Ample parking availability
- • Good for service businesses
Emerging Areas
- • High growth potential
- • Lower competition density
- • Opportunity for early movers
- • Rising property values
Rome Business Readiness Score
Data-driven viability assessment
B
69
Overall Score
16
market size
8
income level
16
business activity
17
foot traffic
12
growth outlook
Best Business Types for Rome
Find location-specific insights for different business types in Rome
Restaurant in Rome
Analyze foot traffic patterns, demographics, and competition for restaurants
View analysis
Retail Store in Rome
Find high-traffic retail locations with ideal customer demographics
View analysis
Coffee Shop in Rome
Locate areas with morning traffic and office worker density
View analysis
Industry Synergy Opportunities in Rome
Top industries creating demand for specific business types
Tourism
Tourist traffic creates demand for dining, shopping, and hospitality
Best Business Types:
Restaurant
Retail Store
Hotel Services
Cost Analysis
Cost of Operations in Rome
Financial breakdown for a 1,500 sq ft location
Startup Investment
Basic Setup
3 months rent + basics
Standard Buildout
6 months rent + furnishing
Premium Finish
12 months rent + premium
Monthly Operating
Rent (1,500 sqft)
$63,000
Utilities & Services
$6,300
Labor (2 employees)
$3,040
Total Monthly
Break-even target
Rome Market Entry Timing
Data-driven signals for optimal business launch timing
37
/ 100
Cautious - High Preparation
Current conditions in Rome favor waiting over rushing. Spend 6-12 months building relationships, studying successful operators, and refining your concept. Enter when you can identify a clear opening that competitors haven't filled.
Entry Timing Factors
🔥
High competition - differentiation critical
👥
Exceptional foot traffic (89) - strong discovery
Business Performance in Rome
Market dynamics and success indicators
Rome supports 110% more businesses per capita than typical markets, demonstrating strong local purchasing power
Robust foot traffic patterns help businesses achieve 7.2-year average operating spans
Strong foot traffic patterns (89/100 index) deliver 35-45% more spontaneous customer visits than moderate-traffic zones
Market Signals
Rome Insights That Guide Expansion
Each metric is generated for this city so every page tells a different story about demand, rents, and timing.
02
High competition rewards brands that pair data-led targeting with memorable in-store execution. (high benchmark).
03
A 1,050-sq-ft space at $42/sq ft equates to 13.9x local income, so contribution margins must stay premium.
04
With 89/100 walk-by demand (~13% above peers), you can calibrate staffing to catch organic spikes.
05
The metro catchment is 1.5x larger than city limits (4,342,000 vs 2,873,000), opening suburban roll-out paths once the core site is stable.
FAQ
Frequently Asked Questions About Rome
Answers refresh based on Rome's live data so there's no duplicate copy across cities.
How expensive is retail space relative to incomes in Rome?
A 1,050-sq-ft footprint at $42/sq ft runs roughly 13.9x the local average income ($38,000). Layer in menu engineering or ticket-size plays to offset the rent load.
Can I rely on organic foot traffic in Rome?
Yes—pedestrian flow scores 89/100, about 13% above the cross-market average, so plan signage and staffing around steady discovery.
How far can I scale within the Rome metro?
The metro area pulls 1.5x the population of city proper, so once the flagship location performs you can replicate into surrounding districts without leaving the DMA.
How crowded is the Rome market?
High competition in Rome means High competition rewards brands that pair data-led targeting with memorable in-store execution. Adjust launch playbooks to match the crowding level.
What growth trajectory is Rome on?
Rome carries a moderate growth potential rating, which shapes whether you sprint into multi-unit rollout or pace hiring.
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