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Surabaya leads Jakarta by 3 opportunity points, justifying elevated location costs.
Precision Location Data
Best Coffee Shop Location in Surabaya
Surabaya's coffee shop market sits at the intersection of 9.4M metro demand, 88/100 walkability index, and $28/sqft operating costs.
Coffee Shop in Surabaya: $125K startup. $5K local income. 27.2x ratio.
79/100 opportunity score
9,373,000 metro residents
$4,600 average income
72/100 launch timing score
Good - Favorable Window
2,874K
Local Population
$5K
Earning Power
Very High
Business Saturation
5
Industry Presence
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Coffee Shop Finder
Surabaya, Indonesia
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Competitor Locations
Opportunity Zones
High Traffic Areas
9,373,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score: Surabaya
Competitive dynamics unique to Surabaya
79
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Solid Opportunity
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Coffee Shop Market in Surabaya
comprehensive market assessment
Market Position
Surabaya positioning
Coffee Shop in Surabaya: $125K startup. $5K local income. 27.2x ratio.
Operating in Surabaya: $28/sqft rent, 88-point foot traffic, $28,000/mo baseline for 1K sqft unit.
Market scale: 9.4M population × $5K income = $43B consumer spending power.
Market dynamics: high saturation, very high expansion, 27.2x capital requirement.
Market viability index: 0/100 (factors: 27.2x funding, 88/100 walkability, $28/sqft costs).
Primary sectors (Port Services, Manufacturing) power the $5K household base.
Growth rate of 5.0% paired with high saturation creates opportunity.
$125K startup. 326 local income-months to break even.
Competitive Position
National ranking for coffee shops
Score: 79.2/100. 9.4M people. $5K income.
Coffee Shop costs $125K to open. Income ratio: 0.04x.
Traffic: 88. Rent: $28/sqft. Income: $5K.
Very High growth. High competition. Score: 79.2.
9.4M metro. $28/sqft rent. 88 foot traffic.
$125K startup. $28,000/mo rent. 326 income-months to recoup.
Score 79.2 despite high competition. Market is proven.
$43.1B total income across 9.4M people.
Strategic Recommendations
Actionable strategies tailored for Surabaya
Very High growth. High competition. Plan accordingly.
Traffic: 88. Rent: $28/sqft. $28,000/mo for 1000 sqft.
$5K income. Value positioning needed. Volume matters.
Coffee Shop: $125K to open. 326 income-months to recoup.
Traffic 88. Rent $28/sqft. Storefront is your marketing.
9.4M people. $5K income. Room for 3-5 locations.
$336,000/yr rent. 7304.3% of local income. Factor that in.
Very High growth absorbs High competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 72/100
- 🚀 Very high growth trajectory - first-mover advantage available
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (88) - strong discovery
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
National Benchmarks
How Surabaya surpasses
based on 88/100 traffic metrics
Household earnings of $4,600 in Surabaya represent a 89% discount versus the $40,492 market average.
Operating costs at $28/sqft represent a 14% savings compared to $33/sqft typical rates.
The 88/100 pedestrian score represents 12% stronger organic discovery versus market baseline (79/100).
Surabaya's 9.4M metro area is 144% larger than typical (3.8M), providing scale advantages.
Best Neighborhoods in Surabaya
From downtown to suburban: Surabaya's opportunity spread
Downtown Surabaya
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Surabaya vs Other Indonesia Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Surabaya
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Market fundamentals place Surabaya at 79/100 for coffee shops: $4,600 average wages meet 88/100 pedestrian density.
03
Growth rate of 5.0% paired with high saturation creates opportunity.
04
Traffic: 88. Rent: $28/sqft. Income: $5K.
05
In Surabaya, Wi-Fi infrastructure becomes the tiebreaker.
FAQ
Coffee Shop FAQs for Surabaya
Each answer references real Surabaya data so this section is unique across the site.
How does Surabaya compare to other coffee shop markets?
Benchmarked against Jakarta, Surabaya delivers 3 additional opportunity points—driven by superior market conditions.
What playbook works best for coffee shops in Surabaya?
9.4M people. $5K income. Room for 3-5 locations.
What makes the Surabaya market distinctive?
Growth rate of 5.0% paired with high saturation creates opportunity.
What operational lever matters most for coffee shops in Surabaya?
Wi-Fi infrastructure should lead your playbook when launching in Surabaya.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Coffee Shop in Surabaya?
Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.