Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Coffee Shop Location in Surabaya

Marketlyzer calculates a 79/100 opportunity score for coffee shops in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.

With a startup-to-income ratio of 27.2:1, Surabaya requires efficient operations to maximize Coffee Shop profitability

79/100 opportunity score
9,373,000 metro residents
$4,600 average income
72/100 launch timing score
Good - Favorable Window
2,874K
City Population
$5K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Coffee Shop Opportunity Score

Data-driven potential for success in Surabaya based on 7 key market factors

79 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
Unique Market Intelligence

Surabaya Coffee Shop Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Surabaya

With a startup-to-income ratio of 27.2:1, Surabaya requires efficient operations to maximize Coffee Shop profitability

exceptional customer density of 334,750 residents per commercial dollar provides natural demand

The competitive Coffee Shop market in Surabaya favors established concepts, with 88 foot traffic index

Strong industry alignment with Surabaya's Technology sectors creates 1x synergy multiplier for Coffee Shop customer acquisition

Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Coffee Shops

Competitive Market Position

How Surabaya ranks nationally for coffee shops

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Coffee Shop ventures

The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally

Above-average foot traffic (88 index) creates consistent customer flow for street-level Coffee Shop locations

Strategic Recommendations

Actionable strategies tailored for Surabaya

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Coffee Shops

📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Coffee Shops

🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 72/100
  • 🚀 Very high growth trajectory - first-mover advantage available
  • 🔥 High competition - differentiation critical
  • 👥 Exceptional foot traffic (88) - strong discovery

Seasonal Levers

  • Summer iced drinks
  • Winter specialty drinks
  • Student seasons

Coffee Shop Market Analysis for Surabaya

Why Surabaya for Coffee Shops?

  • Metro population of 9,373,000 provides large customer base
  • Average income of $4,600 supports coffee shop spending
  • Very High business density indicates healthy economic activity
  • Strong morning traffic opportunities throughout the city
  • Strong office density opportunities throughout the city

Coffee Shop Success Factors

Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential

Coffee Shop Market Insights for Surabaya

Tech industry provides ideal customer base for coffee shops and co-working spaces

Exceptional foot traffic creates natural customer discovery and impulse purchases

Seasonal Considerations for Surabaya

Summer iced drinks

Winter specialty drinks

Student seasons

Best Surabaya Neighborhoods for Coffee Shops

Data-driven analysis of optimal areas based on coffee shop success factors

Downtown Surabaya

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Analyze Downtown →

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Analyze Business District →

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Analyze Suburban Areas →

Surabaya vs Other Indonesia Cities for Coffee Shops

City Population Avg Income Market Score Action
Surabaya ⭐ 9,373,000 $4,600
79/100
Current City
Jakarta 33,430,000 $5,000
75/100
Compare →
Bandung 6,965,000 $4,200
75/100
Compare →
Medan 4,103,000 $4,000
72/100
Compare →
Makassar 2,795,000 $3,800
71/100
Compare →

Coffee Shop FAQs for Surabaya

Why is now the right time to open in Surabaya?

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Coffee Shop ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Which customers convert best?

Tech industry provides ideal customer base for coffee shops and co-working spaces

What should my first location focus on?

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

How do local conditions impact operations?

Summer iced drinks

Ready to Open Your Coffee Shop in Surabaya?

Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.