Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Business Location in Surabaya

Surabaya offers 9,373,000 metro customers, $4,600 average income, and very high commercial activity—ideal conditions for data-led site selection.

Major metropolitan market of 9,373,000 people offers substantial customer base

85 readiness score (A)
9,373,000 metro residents
$4,600 average income
9,373K
Metro Population
$5K
Avg Income
Very High
Business Density
5
Major Industries

Surabaya Business Environment

Market Insights

  • Major metropolitan market of 9,373,000 people offers substantial customer base
  • Premium business district with very high commercial activity and proven market demand
  • Exceptional foot traffic patterns with 88/100 traffic index
  • Cost-effective commercial space at $28/sq ft
  • Located in East Java, Indonesia with IDR currency

Top Industries

Port Services
Manufacturing
Trade
Shipbuilding
Technology

Surabaya Neighborhood Analysis

Discover the best neighborhoods for your business type in Surabaya

Surabaya features diverse neighborhood types: downtown core, business districts, residential areas, and emerging zones

Each district offers distinct advantages for foot traffic, rent costs, and customer demographics

Extended metro area provides 3.3x population reach beyond city limits, supporting suburban expansion strategies

Downtown/City Center

  • • Highest foot traffic density
  • • Premium rental costs
  • • Best for retail & restaurants
  • • Excellent public transport access

Business Districts

  • • High concentration of offices
  • • Ideal for B2B services
  • • Strong weekday traffic
  • • Growing food & beverage demand

Suburban Areas

  • • Lower rental costs
  • • Family-oriented demographics
  • • Ample parking availability
  • • Good for service businesses

Emerging Areas

  • • High growth potential
  • • Lower competition density
  • • Opportunity for early movers
  • • Rising property values

Surabaya Business Readiness Score

Data-driven viability assessment

A
85
Overall Score
20
market size
8
income level
20
business activity
17
foot traffic
20
growth outlook
Cost Analysis

Cost of Operations in Surabaya

Financial breakdown for a 1,500 sq ft location

Startup Investment

Basic Setup
3 months rent + basics
$176,000
Standard Buildout
6 months rent + furnishing
$352,000
Premium Finish
12 months rent + premium
$704,000

Monthly Operating

Rent (1,500 sqft) $42,000
Utilities & Services $4,200
Labor (2 employees) $368
Total Monthly
Break-even target
$46,568

Cost Insights

Affordable rent at $28/sqft enables competitive pricing strategies

Surabaya Market Entry Timing

Data-driven signals for optimal business launch timing

72 / 100
Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Entry Timing Factors

🚀 Very high growth trajectory - first-mover advantage available
🔥 High competition - differentiation critical
👥 Exceptional foot traffic (88) - strong discovery

Business Performance in Surabaya

Market dynamics and success indicators

3.2x higher business density than national average

Average business survives 8.5 years in this market

Foot traffic index of 88 generates 40% more walk-in customers

Frequently Asked Questions about Business in Surabaya

What makes Surabaya attractive for new concepts?

3.2x higher business density than national average Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Where should I prioritize my first site?

Surabaya features diverse neighborhood types: downtown core, business districts, residential areas, and emerging zones

Which industries create the strongest spillover demand?

Port Services, Manufacturing, Trade employers generate consistent daytime and weekend traffic that supports retail, food, and service concepts.

What operating costs should I plan for?

Expect about $42,000 in monthly rent with total operating costs near $46,568 for a 1,500 sq ft footprint.

Ready to Find Your Perfect Business Location in Surabaya?

Turn our 85 readiness score and timing signals into a shortlist of proven sites before competitors react.