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In Surabaya, Parking availability becomes the tiebreaker.
Restaurant Location Experts
Best Restaurant Location in Surabaya
Surabaya's $4K income demographic and 88/100 foot traffic align with restaurant requirements: $255,000 capital, 18-36 months profitability horizon.
Surabaya restaurant economics: $255K investment, $5K target demographic, 55.4x cost-to-income.
79/100 opportunity score
9,373,000 metro residents
$4,600 average income
72/100 launch timing score
Good - Favorable Window
2,874K
City Headcount
$5K
Median Income
Very High
Market Density
5
Industry Mix
Interactive Location Finder
Find the Best Restaurant Location in Surabaya
Interactive map analysis for Surabaya. Click any area to reveal foot traffic patterns, competitor density, and demographic insights for your restaurant.
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Restaurant Finder
Surabaya, Indonesia
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✓ Competitor map
✓ Foot traffic data
✓ Optimal zones
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Competitor Locations
Opportunity Zones
High Traffic Areas
9,373,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Restaurant Success Factors in Surabaya
Market nuances specific to Surabaya's demographics
79
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
Market Forces Shaping Surabaya
objective location benchmarking
Market Position
Surabaya positioning
Surabaya restaurant economics: $255K investment, $5K target demographic, 55.4x cost-to-income.
Real estate: $28 per sqft, pedestrian index 88/100, projecting $28,000 monthly occupancy cost.
Consumer base of 9.4M at $5K average income drives a $43B economic opportunity.
Market dynamics: high saturation, very high expansion, 55.4x capital requirement.
Success factors combine to 0/100: cost ratio 55.4x, traffic score 88, rent $28/sqft.
Local economy driven by Port Services, Manufacturing—households averaging $5K.
Growth rate of 5.0% paired with high saturation creates opportunity.
$255K startup. 665 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 79.2/100. 9.4M people. $5K income.
Restaurant costs $255K to open. Income ratio: 0.02x.
Traffic: 88. Rent: $28/sqft. Income: $5K.
Very High growth. High competition. Score: 79.2.
9.4M metro. $28/sqft rent. 88 foot traffic.
$255K startup. $28,000/mo rent. 665 income-months to recoup.
Score 79.2 despite high competition. Market is proven.
$43.1B total income across 9.4M people.
Strategic Recommendations
Actionable strategies tailored for Surabaya
Very High growth. High competition. Plan accordingly.
Traffic: 88. Rent: $28/sqft. $28,000/mo for 1000 sqft.
$5K income. Value positioning needed. Volume matters.
Restaurant: $255K to open. 665 income-months to recoup.
Traffic 88. Rent $28/sqft. Storefront is your marketing.
9.4M people. $5K income. Room for 3-5 locations.
$336,000/yr rent. 7304.3% of local income. Factor that in.
Very High growth absorbs High competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 72/100
- 🚀 Very high growth trajectory - first-mover advantage available
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (88) - strong discovery
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How Surabaya surpasses
calibrated to $4K demographics
Surabaya's $4,600 average income runs 89% below the $40,492 national benchmark, favoring value-focused positioning.
Surabaya's $28/sqft lease rates undercut the $33/sqft benchmark by 14%.
Surabaya's 88/100 walkability index runs 12% higher than typical (79/100).
Regional reach of 9.4M positions Surabaya 144% above the 3.8M standard.
Restaurant Market Analysis for Surabaya
Why Surabaya for Restaurants?
- Metro population of 9,373,000 provides large customer base
- Average income of $4,600 supports restaurant spending
- Very High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Restaurant Market Insights for Surabaya
Exceptional foot traffic creates natural customer discovery and impulse purchases
Seasonal Considerations for Surabaya
Holiday dining
Summer outdoor seating
Event catering opportunities
Finding Your Spot in Surabaya
Commercial corridors serving $4K earners
Downtown Surabaya
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Surabaya vs Other Indonesia Cities for Restaurants
Market Signals
Restaurant Insights Unique to Surabaya
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Surabaya leads Jakarta by 3 opportunity points, justifying elevated location costs.
03
Surabaya achieves 79/100 on restaurant viability metrics, leveraging $4,600 income levels and 88/100 foot flow.
04
Real estate: $28 per sqft, pedestrian index 88/100, projecting $28,000 monthly occupancy cost.
05
$255K startup. $28,000/mo rent. 665 income-months to recoup.
FAQ
Restaurant FAQs for Surabaya
Each answer references real Surabaya data so this section is unique across the site.
What operational lever matters most for restaurants in Surabaya?
Parking availability should lead your playbook when launching in Surabaya.
How does Surabaya compare to other restaurant markets?
Surabaya outranks Jakarta by 3 points for restaurants, reflecting stronger fundamentals across income, traffic, and competition.
What playbook works best for restaurants in Surabaya?
$336,000/yr rent. 7304.3% of local income. Factor that in.
What makes the Surabaya market distinctive?
Real estate: $28 per sqft, pedestrian index 88/100, projecting $28,000 monthly occupancy cost.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Surabaya?
Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.