Best Restaurant Location in Surabaya
Marketlyzer calculates a 79/100 opportunity score for restaurants in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.
With a startup-to-income ratio of 55.4:1, Surabaya requires efficient operations to maximize Restaurant profitability
Restaurant Opportunity Score
Data-driven potential for success in Surabaya based on 7 key market factors
Market Opportunity
Based on 7 comprehensive market factors
Financial Overview
Surabaya Restaurant Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Surabaya
With a startup-to-income ratio of 55.4:1, Surabaya requires efficient operations to maximize Restaurant profitability
exceptional customer density of 334,750 residents per commercial dollar provides natural demand
The competitive Restaurant market in Surabaya favors established concepts, with 88 foot traffic index
Strong industry alignment with Surabaya's Technology sectors creates 1x synergy multiplier for Restaurant customer acquisition
Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Restaurants
Competitive Market Position
How Surabaya ranks nationally for restaurants
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Restaurant ventures
The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally
Above-average foot traffic (88 index) creates consistent customer flow for street-level Restaurant locations
Strategic Recommendations
Actionable strategies tailored for Surabaya
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Restaurants
📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Restaurants
🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
- 🚀 Very high growth trajectory - first-mover advantage available
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (88) - strong discovery
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
Restaurant Market Analysis for Surabaya
Why Surabaya for Restaurants?
- Metro population of 9,373,000 provides large customer base
- Average income of $4,600 supports restaurant spending
- Very High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Restaurant Market Insights for Surabaya
Exceptional foot traffic creates natural customer discovery and impulse purchases
Seasonal Considerations for Surabaya
Holiday dining
Summer outdoor seating
Event catering opportunities
Best Surabaya Neighborhoods for Restaurants
Data-driven analysis of optimal areas based on restaurant success factors
Downtown Surabaya
High PotentialBusiness District
Strong WeekdaySuburban Areas
Growth AreaSurabaya vs Other Indonesia Cities for Restaurants
Restaurant FAQs for Surabaya
Why is now the right time to open in Surabaya?
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Restaurant ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Which customers convert best?
Exceptional foot traffic creates natural customer discovery and impulse purchases
What should my first location focus on?
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
How do local conditions impact operations?
Holiday dining
Ready to Open Your Restaurant in Surabaya?
Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.