Best Toy Store Location in Surabaya
Marketlyzer calculates a 79/100 opportunity score for toy stores in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.
With a startup-to-income ratio of 33.7:1, Surabaya requires efficient operations to maximize Toy Store profitability
Toy Store Opportunity Score
Data-driven potential for success in Surabaya based on 7 key market factors
Market Opportunity
Based on 7 comprehensive market factors
Financial Overview
Surabaya Toy Store Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Surabaya
With a startup-to-income ratio of 33.7:1, Surabaya requires efficient operations to maximize Toy Store profitability
exceptional customer density of 334,750 residents per commercial dollar provides natural demand
The competitive Toy Store market in Surabaya favors established concepts, with 88 foot traffic index
Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Toy Stores
Competitive Market Position
How Surabaya ranks nationally for toy stores
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Toy Store ventures
The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally
Above-average foot traffic (88 index) creates consistent customer flow for street-level Toy Store locations
Strategic Recommendations
Actionable strategies tailored for Surabaya
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Toy Stores
📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Toy Stores
🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
- 🚀 Very high growth trajectory - first-mover advantage available
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (88) - strong discovery
Seasonal Levers
- Holiday shopping season
- Birthday party season
- Back-to-school
- Summer vacation
Toy Store Market Analysis for Surabaya
Why Surabaya for Toy Stores?
- Metro population of 9,373,000 provides large customer base
- Average income of $4,600 supports toy store spending
- Very High business density indicates healthy economic activity
- Strong family demographics opportunities throughout the city
- Strong income levels opportunities throughout the city
Toy Store Success Factors
Seasonal Considerations for Surabaya
Holiday shopping season
Birthday party season
Back-to-school
Summer vacation
Best Surabaya Neighborhoods for Toy Stores
Data-driven analysis of optimal areas based on toy store success factors
Downtown Surabaya
High PotentialBusiness District
Strong WeekdaySuburban Areas
Growth AreaSurabaya vs Other Indonesia Cities for Toy Stores
Toy Store FAQs for Surabaya
Why is now the right time to open in Surabaya?
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Toy Store ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Which customers convert best?
6% of households earn $75k+, sustaining premium spend for toy stores
What should my first location focus on?
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
How do local conditions impact operations?
Holiday shopping season
Ready to Open Your Toy Store in Surabaya?
Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.