$255K startup. 51 local income-months to break even.
Best Restaurant Location in Reno
Data from Reno shows very high expansion potential: 264K residents, $60,000 average income, and commercial space averaging $26/sqft in moderate-competition zones.
Launching a restaurant in Reno requires $255K capital against $60K household income (4.2x multiple).
Find the Best Restaurant Location in Reno
Interactive map analysis for Reno. Click any area to reveal foot traffic patterns, competitor density, and demographic insights for your restaurant.
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Reno, United States
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Viability Index: Restaurant in Reno
Proprietary metrics for Reno's restaurant landscape
Market Opportunity
Based on 7 comprehensive market factors
Financial Overview
Get Your Reno Location Analysis
Access detailed foot traffic data, competitor locations, and demographic breakdowns for every Reno neighborhood.
The 471K Consumer Opportunity
in-depth location evaluation
Market Position
Reno positioning
Launching a restaurant in Reno requires $255K capital against $60K household income (4.2x multiple).
Location costs run $26/sqft (72 walkability score), totaling $26,000/mo for standard retail footprint.
0.5M metro residents earning $60,000 on average create a $28B addressable market.
Market dynamics: moderate saturation, very high expansion, 4.2x capital requirement.
Calculated viability of 60/100 based on 4.2x investment, 72 foot traffic, $26 occupancy.
Primary sectors (Gaming, Technology) power the $60K household base.
Baseline 2.5% expansion against moderate competition. Standard entry dynamics.
$255K startup. 51 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 70.8/100. 0.5M people. $60K income.
Restaurant costs $255K to open. Income ratio: 0.24x.
Traffic: 72. Rent: $26/sqft. Income: $60K.
Very High growth. Moderate competition. Score: 70.8.
0.5M metro. $26/sqft rent. 72 foot traffic.
$255K startup. $26,000/mo rent. 51 income-months to recoup.
Score 70.8. Average conditions. Execution decides success.
$28.3B total income across 0.5M people.
Strategic Recommendations
Actionable strategies tailored for Reno
Very High growth. Moderate competition. Plan accordingly.
Traffic: 72. Rent: $26/sqft. $26,000/mo for 1000 sqft.
$60K income. Standard pricing. Test and adjust.
Restaurant: $255K to open. 51 income-months to recoup.
Traffic 72. Balanced. Mix storefront and digital.
0.5M metro. Focus on one location first.
$312,000/yr rent. 520.0% of local income. Factor that in.
Very High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
- 🚀 Very high growth trajectory - first-mover advantage available
- ⚖️ Moderate competition - balanced market entry
- 🚶 Good foot traffic (72) - organic visibility
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
How Reno outperforms
based on 72/100 traffic metrics
Reno's $60,000 average income runs 48% above the $40,492 national benchmark, supporting premium pricing.
Reno's $26/sqft lease rates undercut the $33/sqft benchmark by 20%.
Reno's 72/100 walkability index runs 8% lower than typical (79/100).
Regional reach of 0.5M positions Reno 88% below the 3.8M standard.
Restaurant Market Analysis for Reno
Why Reno for Restaurants?
- Metro population of 471,000 provides large customer base
- Average income of $60,000 supports restaurant spending
- High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Restaurant Market Insights for Reno
Tourism industry creates diverse dining opportunities and higher traffic
Seasonal Considerations for Reno
Holiday dining
Summer outdoor seating
Event catering opportunities
Reno Neighborhood Guide
Zone-by-zone breakdown of Reno's commercial areas
Downtown Reno
High PotentialBusiness District
Strong WeekdaySuburban Areas
Growth AreaReno vs Other United States Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Reno ⭐ | 471,000 | $60,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Explore → |
| Plano | 7,760,000 | $102,000 |
|
View data → |
| Frisco | 7,760,000 | $127,000 |
|
Compare → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Check it → |
Restaurant Insights Unique to Reno
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
Score 70.8. Average conditions. Execution decides success.
In Reno, Foot traffic becomes the tiebreaker because 72/100 foot traffic readings.
The -20-point advantage over Atlanta shows why Reno maintains higher commercial rents.
Reno rates 71/100 for restaurants, driven by $60,000 average income and 72/100 pedestrian activity.
Restaurant FAQs for Reno
Each answer references real Reno data so this section is unique across the site.
How does Reno compare to other restaurant markets?
The -20-point advantage over Atlanta shows why Reno maintains higher commercial rents.
What playbook works best for restaurants in Reno?
Traffic 72. Balanced. Mix storefront and digital.
What makes the Reno market distinctive?
$255K startup. 51 local income-months to break even.
What operational lever matters most for restaurants in Reno?
Foot traffic should lead your playbook because 72/100 foot traffic readings when launching in Reno.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Reno?
Good - Favorable Window with a 70/100 opportunity score, high competition, and a 72/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.