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Restaurant opportunity score in Oklahoma City hits 74/100 thanks to $57,000 incomes and 68/100 foot traffic.
Trusted Restaurant Analytics
Best Restaurant Location in Oklahoma City
With 687K residents and $57K average household income, Oklahoma City presents a high growth opportunity for restaurants operating in the $22/sqft commercial market.
Capital requirements for Oklahoma City: $255K startup facing $57K earning households at 4.5x leverage.
74/100 opportunity score
1,425,000 metro residents
$57,000 average income
48/100 launch timing score
Moderate - Strategic Entry
687K
Resident Base
$57K
Income Base
Moderate
Competition Level
5
Top Sectors
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Oklahoma City, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
1,425,000 potential customers in metro area
500+ businesses helped
Real-time market data
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Market Analysis
Market Readiness: Restaurant in Oklahoma City
What makes Oklahoma City distinct for restaurant operators
74
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Favorable Market
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
Inside Oklahoma City's Commercial Landscape
comprehensive market assessment
Market Position
Oklahoma City positioning
Capital requirements for Oklahoma City: $255K startup facing $57K earning households at 4.5x leverage.
Commercial space at $22/sqft with 68/100 foot traffic equals $22,000/mo for 1000 sqft.
1.4M metro residents earning $57,000 on average create a $81B addressable market.
Market dynamics: moderate saturation, high expansion, 4.5x capital requirement.
Calculated viability of 58/100 based on 4.5x investment, 68 foot traffic, $22 occupancy.
Local economy driven by Energy, Aerospace—households averaging $57K.
At 2.5% growth and moderate density, market is in equilibrium phase.
$255K startup. 54 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 74.2/100. 1.4M people. $57K income.
Restaurant costs $255K to open. Income ratio: 0.22x.
Traffic: 68. Rent: $22/sqft. Income: $57K.
High growth. Moderate competition. Score: 74.2.
1.4M metro. $22/sqft rent. 68 foot traffic.
$255K startup. $22,000/mo rent. 54 income-months to recoup.
Score 74.2. Average conditions. Execution decides success.
$81.2B total income across 1.4M people.
Strategic Recommendations
Actionable strategies tailored for Oklahoma City
High growth. Moderate competition. Plan accordingly.
Traffic: 68. Rent: $22/sqft. $22,000/mo for 1000 sqft.
$57K income. Standard pricing. Test and adjust.
Restaurant: $255K to open. 54 income-months to recoup.
Traffic 68. Balanced. Mix storefront and digital.
1.4M metro. Focus on one location first.
$264,000/yr rent. 463.2% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, Oklahoma City rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How Oklahoma City outperforms
scaled across 1.4M consumers
Oklahoma City's $57,000 average income runs 41% above the $40,492 national benchmark, supporting premium pricing.
Oklahoma City's $22/sqft lease rates undercut the $33/sqft benchmark by 32%.
Oklahoma City's 68/100 walkability index runs 14% lower than typical (79/100).
Regional reach of 1.4M positions Oklahoma City 63% below the 3.8M standard.
Restaurant Market Analysis for Oklahoma City
Why Oklahoma City for Restaurants?
- Metro population of 1,425,000 provides large customer base
- Average income of $57,000 supports restaurant spending
- Moderate business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Seasonal Considerations for Oklahoma City
Holiday dining
Summer outdoor seating
Event catering opportunities
District-by-District: Oklahoma City
Where $22/sqft meets 68/100 foot traffic in Oklahoma City
Downtown Oklahoma City
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Oklahoma City vs Other United States Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Oklahoma City ⭐ | 1,425,000 | $57,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Explore → |
| Plano | 7,760,000 | $102,000 |
|
View data → |
| Frisco | 7,760,000 | $127,000 |
|
Compare → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Check it → |
Market Signals
Restaurant Insights Unique to Oklahoma City
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
1.4M metro residents earning $57,000 on average create a $81B addressable market.
03
Restaurant costs $255K to open. Income ratio: 0.22x.
04
In Oklahoma City, Visibility becomes the tiebreaker.
05
The -17-point advantage over Atlanta shows why Oklahoma City maintains higher commercial rents.
FAQ
Restaurant FAQs for Oklahoma City
Each answer references real Oklahoma City data so this section is unique across the site.
How does Oklahoma City compare to other restaurant markets?
Our data shows Oklahoma City scoring -17 points above Atlanta, making it the stronger restaurant market.
What playbook works best for restaurants in Oklahoma City?
Traffic: 68. Rent: $22/sqft. $22,000/mo for 1000 sqft.
What makes the Oklahoma City market distinctive?
1.4M metro residents earning $57,000 on average create a $81B addressable market.
What operational lever matters most for restaurants in Oklahoma City?
Visibility should lead your playbook when launching in Oklahoma City.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Oklahoma City?
Moderate - Strategic Entry with a 74/100 opportunity score, moderate competition, and a 68/100 foot traffic index. With moderate saturation, Oklahoma City rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.