01
In Madison, Demographics becomes the tiebreaker because $68,000 income bands.
Expert Location Analysis
Best Restaurant Location in Madison
Madison's $68K income demographic and 72/100 foot traffic align with restaurant requirements: $255,000 capital, 18-36 months profitability horizon.
Madison restaurant economics: $255K investment, $68K target demographic, 3.8x cost-to-income.
73/100 opportunity score
680,000 metro residents
$68,000 average income
66/100 launch timing score
Good - Favorable Window
269K
City Headcount
$68K
Median Income
High
Market Density
5
Industry Mix
Interactive Location Finder
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Restaurant Finder
Madison, United States
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✓ Foot traffic data
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Competitor Locations
Opportunity Zones
High Traffic Areas
680,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Madison's Restaurant Potential
Proprietary metrics for Madison's restaurant landscape
73
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Solid Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
$68K Income Demographics
quantitative site ranking
Market Position
Madison positioning
Madison restaurant economics: $255K investment, $68K target demographic, 3.8x cost-to-income.
Real estate: $28 per sqft, pedestrian index 72/100, projecting $28,000 monthly occupancy cost.
Consumer base of 0.7M at $68K average income drives a $46B economic opportunity.
Entry conditions: 3.8x funding multiple against moderate competition and high trajectory.
Market viability index: 64/100 (factors: 3.8x funding, 72/100 walkability, $28/sqft costs).
Madison runs on Education and Government, supporting $68K earners.
At 2.5% growth and moderate density, market is in equilibrium phase.
$255K startup. 45 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 73.8/100. 0.7M people. $68K income.
Restaurant costs $255K to open. Income ratio: 0.27x.
Traffic: 72. Rent: $28/sqft. Income: $68K.
High growth. Moderate competition. Score: 73.8.
0.7M metro. $28/sqft rent. 72 foot traffic.
$255K startup. $28,000/mo rent. 45 income-months to recoup.
Score 73.8. Average conditions. Execution decides success.
$46.2B total income across 0.7M people.
Strategic Recommendations
Actionable strategies tailored for Madison
High growth. Moderate competition. Plan accordingly.
Traffic: 72. Rent: $28/sqft. $28,000/mo for 1000 sqft.
$68K income. Mid-tier pricing works. Offer options.
Restaurant: $255K to open. 45 income-months to recoup.
Traffic 72. Balanced. Mix storefront and digital.
0.7M metro. Focus on one location first.
$336,000/yr rent. 494.1% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 66/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
- 🚶 Good foot traffic (72) - organic visibility
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How Madison dominates
based on 72/100 traffic metrics
The $68,000 income profile in Madison positions it 68% higher than the $40,492 national norm.
Commercial rates averaging $28/sqft in Madison sit 14% below the $33/sqft market standard, enabling competitive pricing.
Pedestrian activity scoring 72/100 in Madison falls short of the 79/100 average by 8%.
The 0.7M regional population trails average markets (3.8M) by 82%.
Restaurant Market Analysis for Madison
Why Madison for Restaurants?
- Metro population of 680,000 provides large customer base
- Average income of $68,000 supports restaurant spending
- High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Seasonal Considerations for Madison
Holiday dining
Summer outdoor seating
Event catering opportunities
Zone Analysis: Madison
Zone-by-zone breakdown of Madison's commercial areas
Downtown Madison
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Madison vs Other United States Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Madison ⭐ | 680,000 | $68,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Explore → |
| Plano | 7,760,000 | $102,000 |
|
View data → |
| Frisco | 7,760,000 | $127,000 |
|
Compare → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Check it → |
Market Signals
Restaurant Insights Unique to Madison
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
The -17-point advantage over Atlanta shows why Madison maintains higher commercial rents.
03
Madison achieves 74/100 on restaurant viability metrics, leveraging $68,000 income levels and 72/100 foot flow.
04
$255K startup. 45 local income-months to break even.
05
High growth. Moderate competition. Score: 73.8.
FAQ
Restaurant FAQs for Madison
Each answer references real Madison data so this section is unique across the site.
How does Madison compare to other restaurant markets?
Madison's -17-point edge over Atlanta stems from better income demographics and foot traffic patterns.
What playbook works best for restaurants in Madison?
$336,000/yr rent. 494.1% of local income. Factor that in.
What makes the Madison market distinctive?
$255K startup. 45 local income-months to break even.
What operational lever matters most for restaurants in Madison?
Demographics should lead your playbook because $68,000 income bands when launching in Madison.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in Madison?
Good - Favorable Window with a 73/100 opportunity score, high competition, and a 72/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.