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Restaurant opportunity score in El Paso hits 64/100 thanks to $46,000 incomes and 65/100 foot traffic.
Data-Driven Market Intelligence
Best Restaurant Location in El Paso
Marketlyzer calculates a 63/100 opportunity score for restaurants in El Paso, supported by moderate competition and $46,000 average income, plus a 65/100 foot traffic index.
5.5:1 entry cost versus resident earnings in El Paso pushes Restaurants toward efficiency-first models
63/100 opportunity score
868,000 metro residents
$46,000 average income
48/100 launch timing score
Moderate - Strategic Entry
678K
City Population
$46K
Avg Income
Moderate
Business Density
5
Key Industries
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El Paso, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
868,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Restaurant Opportunity Score
Data-driven potential for success in El Paso based on 7 key market factors
63
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Moderate Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
El Paso Restaurant Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for El Paso
5.5:1 entry cost versus resident earnings in El Paso pushes Restaurants toward efficiency-first models
El Paso's balanced Restaurant landscape rewards innovation—pedestrian flow rates 65/100
Competitive Market Position
How El Paso ranks nationally for restaurants
El Paso achieves 63.75/100, positioning it mid-pack among Restaurant markets nationally
Strategic Recommendations
Actionable strategies tailored for El Paso
⏰ Strategic timing: Plan El Paso entry over next 15-20 months to align with peak growth cycle. High expansion rates make waiting for 'perfect' conditions less critical than consistent execution.
📍 Real estate advantage: El Paso's $18/sqft lets you lock in prime corners that'd cost 2-3x elsewhere. The 65 traffic index means investing in storefront appeal and local marketing to compensate for lower natural flow.
💰 Volume-margin balance: $46,000 average income in El Paso demands competitive pricing, but your $255,000 startup costs require sufficient margins. Focus on operational efficiency and high table-turns/Restaurant throughput rather than racing to bottom on price.
📢 Guerrilla + digital mix: El Paso's 65 traffic and moderate incomes mean cost-effective marketing is essential. Focus on free channels: Google Business optimization (0 cost), community engagement, local partnerships, supplemented by small but targeted Facebook ads ($500-1000/month).
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, El Paso rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
Restaurant Market Analysis for El Paso
Why El Paso for Restaurants?
- Metro population of 868,000 provides large customer base
- Average income of $46,000 supports restaurant spending
- Moderate business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Seasonal Considerations for El Paso
Holiday dining
Summer outdoor seating
Event catering opportunities
Best El Paso Neighborhoods for Restaurants
Data-driven analysis of optimal areas based on restaurant success factors
Downtown El Paso
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
El Paso vs Other United States Cities for Restaurants
Market Signals
Restaurant Insights Unique to El Paso
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
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El Paso's balanced Restaurant landscape rewards innovation—pedestrian flow rates 65/100
03
El Paso achieves 63.75/100, positioning it mid-pack among Restaurant markets nationally
04
In El Paso, Parking availability becomes the tiebreaker.
05
El Paso exceeds Atlanta by -27 points, which drives the city's premium pricing power.
FAQ
Restaurant FAQs for El Paso
Each answer references real El Paso data so this section is unique across the site.
What makes the El Paso market distinctive?
El Paso's balanced Restaurant landscape rewards innovation—pedestrian flow rates 65/100
What operational lever matters most for restaurants in El Paso?
Parking availability should lead your playbook when launching in El Paso.
How does El Paso compare to other restaurant markets?
El Paso exceeds Atlanta by -27 points, which drives the city's premium pricing power.
What playbook works best for restaurants in El Paso?
📍 Real estate advantage: El Paso's $18/sqft lets you lock in prime corners that'd cost 2-3x elsewhere. The 65 traffic index means investing in storefront appeal and local marketing to compensate for lower natural flow.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in El Paso?
Moderate - Strategic Entry with a 63/100 opportunity score, moderate competition, and a 65/100 foot traffic index. With moderate saturation, El Paso rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.