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Restaurant opportunity score in El Paso hits 64/100 thanks to $46,000 incomes and 65/100 foot traffic.
Advanced Site Intelligence
Best Restaurant Location in El Paso
At $18/sqft with 65 foot traffic score, El Paso's moderate-density commercial zones serve 868.0K residents earning $46K on average.
El Paso restaurant economics: $255K investment, $46K target demographic, 5.5x cost-to-income.
63/100 opportunity score
868,000 metro residents
$46,000 average income
48/100 launch timing score
Moderate - Strategic Entry
678K
Urban Residents
$46K
Income Level
Moderate
Commercial Load
5
Sector Count
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El Paso, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
868,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
El Paso's Restaurant Potential
What makes El Paso distinct for restaurant operators
63
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Fair Opportunity
Financial Overview
Average Startup Cost
$255,000
Industry Success Rate
18%
Expected ROI Timeline
18-36 months
Customer Draw Radius
800m
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Unique Market Intelligence
$46K Income Demographics
comprehensive market assessment
Market Position
El Paso positioning
El Paso restaurant economics: $255K investment, $46K target demographic, 5.5x cost-to-income.
Location costs run $18/sqft (65 walkability score), totaling $18,000/mo for standard retail footprint.
The 0.9M-person metro with $46,000 household incomes represents $40B in market potential.
Moderate competition meets high growth at 5.5x startup-to-income ratio.
Calculated viability of 47/100 based on 5.5x investment, 65 foot traffic, $18 occupancy.
Primary sectors (Manufacturing, Military) power the $46K household base.
Market growing at 2.5% annually. Moderate competitive environment. Stable outlook.
$255K startup. 67 local income-months to break even.
Competitive Position
National ranking for restaurants
Score: 63.75/100. 0.9M people. $46K income.
Restaurant costs $255K to open. Income ratio: 0.18x.
Traffic: 65. Rent: $18/sqft. Income: $46K.
High growth. Moderate competition. Score: 63.75.
0.9M metro. $18/sqft rent. 65 foot traffic.
$255K startup. $18,000/mo rent. 67 income-months to recoup.
Score 63.75. Average conditions. Execution decides success.
$39.9B total income across 0.9M people.
Strategic Recommendations
Actionable strategies tailored for El Paso
High growth. Moderate competition. Plan accordingly.
Traffic: 65. Rent: $18/sqft. $18,000/mo for 1000 sqft.
$46K income. Value positioning needed. Volume matters.
Restaurant: $255K to open. 67 income-months to recoup.
Traffic 65. Balanced. Mix storefront and digital.
0.9M metro. Focus on one location first.
$216,000/yr rent. 469.6% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, El Paso rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Holiday dining
- Summer outdoor seating
- Event catering opportunities
National Benchmarks
How El Paso dominates
scaled across 0.9M consumers
El Paso's $46,000 average income runs 14% above the $40,492 national benchmark, supporting premium pricing.
El Paso's $18/sqft lease rates undercut the $33/sqft benchmark by 45%.
El Paso's 65/100 walkability index runs 17% lower than typical (79/100).
Regional reach of 0.9M positions El Paso 77% below the 3.8M standard.
Restaurant Market Analysis for El Paso
Why El Paso for Restaurants?
- Metro population of 868,000 provides large customer base
- Average income of $46,000 supports restaurant spending
- Moderate business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Restaurant Success Factors
Foot traffic
Essential
Demographics
Essential
Competition density
Essential
Parking availability
Essential
Visibility
Essential
Local cuisine preferences
Essential
Seasonal Considerations for El Paso
Holiday dining
Summer outdoor seating
Event catering opportunities
Zone Analysis: El Paso
Where $18/sqft meets 65/100 foot traffic in El Paso
Downtown El Paso
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
El Paso vs Other United States Cities for Restaurants
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| El Paso ⭐ | 868,000 | $46,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Explore → |
| Plano | 7,760,000 | $102,000 |
|
View data → |
| Frisco | 7,760,000 | $127,000 |
|
Compare → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Check it → |
Market Signals
Restaurant Insights Unique to El Paso
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Moderate competition meets high growth at 5.5x startup-to-income ratio.
03
Restaurant costs $255K to open. Income ratio: 0.18x.
04
In El Paso, Parking availability becomes the tiebreaker.
05
El Paso exceeds Atlanta by -27 points, which drives the city's premium pricing power.
FAQ
Restaurant FAQs for El Paso
Each answer references real El Paso data so this section is unique across the site.
What makes the El Paso market distinctive?
Moderate competition meets high growth at 5.5x startup-to-income ratio.
What operational lever matters most for restaurants in El Paso?
Parking availability should lead your playbook when launching in El Paso.
How does El Paso compare to other restaurant markets?
El Paso exceeds Atlanta by -27 points, which drives the city's premium pricing power.
What playbook works best for restaurants in El Paso?
Traffic: 65. Rent: $18/sqft. $18,000/mo for 1000 sqft.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Restaurant in El Paso?
Moderate - Strategic Entry with a 63/100 opportunity score, moderate competition, and a 65/100 foot traffic index. With moderate saturation, El Paso rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.