Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Laundromat Location in Surabaya

Marketlyzer calculates a 79/100 opportunity score for laundromats in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.

With a startup-to-income ratio of 48.9:1, Surabaya requires efficient operations to maximize Laundromat profitability

79/100 opportunity score
9,373,000 metro residents
$4,600 average income
72/100 launch timing score
Good - Favorable Window
Schedule Consultation
2,874K
City Population
$5K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Laundromat Opportunity Score

Data-driven potential for success in Surabaya based on 7 key market factors

79 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$225,000
Industry Success Rate
63%
Expected ROI Timeline
24-48 months
Customer Draw Radius
5,000m
Unique Market Intelligence

Surabaya Laundromat Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Surabaya

With a startup-to-income ratio of 48.9:1, Surabaya requires efficient operations to maximize Laundromat profitability

exceptional customer density of 334,750 residents per commercial dollar provides natural demand

The competitive Laundromat market in Surabaya favors established concepts, with 88 foot traffic index

Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Laundromats

Competitive Market Position

How Surabaya ranks nationally for laundromats

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Laundromat ventures

The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally

Above-average foot traffic (88 index) creates consistent customer flow for street-level Laundromat locations

Strategic Recommendations

Actionable strategies tailored for Surabaya

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Laundromats

📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Laundromats

🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 72/100
  • 🚀 Very high growth trajectory - first-mover advantage available
  • 🔥 High competition - differentiation critical
  • 👥 Exceptional foot traffic (88) - strong discovery

Seasonal Levers

  • Year-round steady demand
  • Student move-in periods
  • Winter bedding cleaning

Laundromat Market Analysis for Surabaya

Why Surabaya for Laundromats?

  • Metro population of 9,373,000 provides large customer base
  • Average income of $4,600 supports laundromat spending
  • Very High business density indicates healthy economic activity
  • Strong demographics opportunities throughout the city
  • Strong renter density opportunities throughout the city

Laundromat Success Factors

Demographics
Essential
Renter density
Essential
Parking
Essential
Competition
Essential
Utility costs
Essential
24-hour access potential
Essential

Seasonal Considerations for Surabaya

Year-round steady demand

Student move-in periods

Winter bedding cleaning

Best Surabaya Neighborhoods for Laundromats

Data-driven analysis of optimal areas based on laundromat success factors

Downtown Surabaya

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Surabaya vs Other Indonesia Cities for Laundromats

City Population Avg Income Market Score Action
Surabaya ⭐ 9,373,000 $4,600
79/100
Current City
Jakarta 33,430,000 $5,000
75/100
Compare →
Bandung 6,965,000 $4,200
75/100
Compare →
Medan 4,103,000 $4,000
72/100
Compare →
Makassar 2,795,000 $3,800
71/100
Compare →

Laundromat FAQs for Surabaya

Why is now the right time to open in Surabaya?

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Laundromat ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Which customers convert best?

6% of households earn $75k+, sustaining premium spend for laundromats

What should my first location focus on?

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

How do local conditions impact operations?

Year-round steady demand

Ready to Open Your Laundromat in Surabaya?

Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.