Best Food Truck Location in Surabaya
Marketlyzer calculates a 79/100 opportunity score for food trucks in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.
With a startup-to-income ratio of 20.7:1, Surabaya requires efficient operations to maximize Food Truck profitability
Food Truck Opportunity Score
Data-driven potential for success in Surabaya based on 7 key market factors
Market Opportunity
Based on 7 comprehensive market factors
Financial Overview
Surabaya Food Truck Insights
Data-driven analysis unique to this market combination
Market Position Analysis
Unique positioning insights for Surabaya
With a startup-to-income ratio of 20.7:1, Surabaya requires efficient operations to maximize Food Truck profitability
exceptional customer density of 334,750 residents per commercial dollar provides natural demand
The competitive Food Truck market in Surabaya favors established concepts, with 88 foot traffic index
Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Food Trucks
Competitive Market Position
How Surabaya ranks nationally for food trucks
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Food Truck ventures
The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally
Above-average foot traffic (88 index) creates consistent customer flow for street-level Food Truck locations
Strategic Recommendations
Actionable strategies tailored for Surabaya
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Food Trucks
📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Food Trucks
🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
- 🚀 Very high growth trajectory - first-mover advantage available
- 🔥 High competition - differentiation critical
- 👥 Exceptional foot traffic (88) - strong discovery
Seasonal Levers
- Summer festival season
- Outdoor event calendar
- Lunch rush patterns
Food Truck Market Analysis for Surabaya
Why Surabaya for Food Trucks?
- Metro population of 9,373,000 provides large customer base
- Average income of $4,600 supports food truck spending
- Very High business density indicates healthy economic activity
- Strong high-traffic event locations opportunities throughout the city
- Strong permit regulations opportunities throughout the city
Food Truck Success Factors
Seasonal Considerations for Surabaya
Summer festival season
Outdoor event calendar
Lunch rush patterns
Best Surabaya Neighborhoods for Food Trucks
Data-driven analysis of optimal areas based on food truck success factors
Downtown Surabaya
High PotentialBusiness District
Strong WeekdaySuburban Areas
Growth AreaSurabaya vs Other Indonesia Cities for Food Trucks
Food Truck FAQs for Surabaya
Why is now the right time to open in Surabaya?
With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Food Truck ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Which customers convert best?
6% of households earn $75k+, sustaining premium spend for food trucks
What should my first location focus on?
⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates
How do local conditions impact operations?
Summer festival season
Ready to Open Your Food Truck in Surabaya?
Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.