01
In Des Moines, Office density becomes the tiebreaker.
Strategic Location Insights
Best Coffee Shop Location in Des Moines
Data from Des Moines shows high expansion potential: 214K residents, $62,000 average income, and commercial space averaging $22/sqft in moderate-competition zones.
Des Moines coffee shop economics: $125K investment, $62K target demographic, 2.0x cost-to-income.
69/100 opportunity score
707,000 metro residents
$62,000 average income
48/100 launch timing score
Moderate - Strategic Entry
214K
Market Population
$62K
Avg Income
Moderate
Commercial Activity
5
Core Sectors
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Des Moines, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
707,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score: Des Moines
Proprietary metrics for Des Moines's coffee shop landscape
69
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Balanced Potential
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Coffee Shop Market in Des Moines
comprehensive market assessment
Market Position
Des Moines positioning
Des Moines coffee shop economics: $125K investment, $62K target demographic, 2.0x cost-to-income.
Location costs run $22/sqft (69 walkability score), totaling $22,000/mo for standard retail footprint.
Consumer base of 0.7M at $62K average income drives a $44B economic opportunity.
Competitive landscape shows moderate density with high momentum (2.0x investment ratio).
Viability assessment: 2.0x capital needs, 69/100 exposure, $22/sqft overhead yields 82/100 score.
Des Moines runs on Insurance and Finance, supporting $62K earners.
At 2.5% growth and moderate density, market is in equilibrium phase.
$125K startup. 24 local income-months to break even.
Competitive Position
National ranking for coffee shops
Score: 69.35/100. 0.7M people. $62K income.
Coffee Shop costs $125K to open. Income ratio: 0.50x.
Traffic: 69. Rent: $22/sqft. Income: $62K.
High growth. Moderate competition. Score: 69.35.
0.7M metro. $22/sqft rent. 69 foot traffic.
$125K startup. $22,000/mo rent. 24 income-months to recoup.
Score 69.35. Average conditions. Execution decides success.
$43.8B total income across 0.7M people.
Strategic Recommendations
Actionable strategies tailored for Des Moines
High growth. Moderate competition. Plan accordingly.
Traffic: 69. Rent: $22/sqft. $22,000/mo for 1000 sqft.
$62K income. Mid-tier pricing works. Offer options.
Coffee Shop: $125K to open. 24 income-months to recoup.
Traffic 69. Balanced. Mix storefront and digital.
0.7M metro. Focus on one location first.
$264,000/yr rent. 425.8% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Moderate - Strategic Entry
With moderate saturation, Des Moines rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.
Timing score: 48/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
National Benchmarks
How Des Moines exceeds
scaled across 0.7M consumers
At $62,000 per household, Des Moines exceeds typical markets ($40,492) by 53%, creating premium service demand.
Real estate at $22/sqft puts Des Moines 32% below market norms ($33/sqft).
A 69/100 foot traffic index places Des Moines 12% below the 79/100 national median, requiring destination-draw strategies.
With 0.7M metro residents, Des Moines falls below the 3.8M benchmark by 82%.
Coffee Shop Market Analysis for Des Moines
Why Des Moines for Coffee Shops?
- Metro population of 707,000 provides large customer base
- Average income of $62,000 supports coffee shop spending
- Moderate business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Coffee Shop Market Insights for Des Moines
Educated professionals provide strong coffee shop customer base
Seasonal Considerations for Des Moines
Summer iced drinks
Winter specialty drinks
Student seasons
Best Neighborhoods in Des Moines
Zone-by-zone breakdown of Des Moines's commercial areas
Downtown Des Moines
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Des Moines vs Other United States Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Des Moines
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Des Moines exceeds Atlanta by -22 points, which drives the city's premium pricing power.
03
Des Moines achieves 69/100 on coffee shop viability metrics, leveraging $62,000 income levels and 69/100 foot flow.
04
Location costs run $22/sqft (69 walkability score), totaling $22,000/mo for standard retail footprint.
05
Traffic: 69. Rent: $22/sqft. Income: $62K.
FAQ
Coffee Shop FAQs for Des Moines
Each answer references real Des Moines data so this section is unique across the site.
What operational lever matters most for coffee shops in Des Moines?
Office density should lead your playbook when launching in Des Moines.
How does Des Moines compare to other coffee shop markets?
Des Moines exceeds Atlanta by -22 points, which drives the city's premium pricing power.
What playbook works best for coffee shops in Des Moines?
High growth. Moderate competition. Plan accordingly.
What makes the Des Moines market distinctive?
Location costs run $22/sqft (69 walkability score), totaling $22,000/mo for standard retail footprint.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Coffee Shop in Des Moines?
Moderate - Strategic Entry with a 69/100 opportunity score, moderate competition, and a 69/100 foot traffic index. With moderate saturation, Des Moines rewards operators who execute fundamentals exceptionally well. Invest in staff training, consistent quality, and local community engagement over the next 6-12 months to build sustainable advantage.