Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Business Location in Des Moines

Des Moines offers 707,000 metro customers, $62,000 average income, and moderate commercial activity—ideal conditions for data-led site selection.

Middle to upper-income demographics with $62,000 average income

65 readiness score (B)
707,000 metro residents
$62,000 average income
Schedule Consultation
707K
Metro Population
$62K
Avg Income
Moderate
Business Density
5
Major Industries

Des Moines Business Environment

Market Insights

  • Middle to upper-income demographics with $62,000 average income
  • Cost-effective commercial space at $22/sq ft
  • Located in Iowa, United States with USD currency

Top Industries

Insurance
Finance
Healthcare
Agriculture
Government

Des Moines Neighborhood Analysis

Discover the best neighborhoods for your business type in Des Moines

Des Moines features diverse neighborhood types: downtown core, business districts, residential areas, and emerging zones

Each district offers distinct advantages for foot traffic, rent costs, and customer demographics

Extended metro area provides 3.3x population reach beyond city limits, supporting suburban expansion strategies

Downtown/City Center

  • • Highest foot traffic density
  • • Premium rental costs
  • • Best for retail & restaurants
  • • Excellent public transport access

Business Districts

  • • High concentration of offices
  • • Ideal for B2B services
  • • Strong weekday traffic
  • • Growing food & beverage demand

Suburban Areas

  • • Lower rental costs
  • • Family-oriented demographics
  • • Ample parking availability
  • • Good for service businesses

Emerging Areas

  • • High growth potential
  • • Lower competition density
  • • Opportunity for early movers
  • • Rising property values

Des Moines Business Readiness Score

Data-driven viability assessment

B
65
Overall Score
8
market size
16
income level
12
business activity
13
foot traffic
16
growth outlook

Industry Synergy Opportunities in Des Moines

Top industries creating demand for specific business types

Finance

High-income professionals support premium services and luxury retail

Best Business Types:

Restaurant Salon & Spa Retail Store

Healthcare

Healthcare clusters attract patients and create medical service demand

Best Business Types:

Medical Clinic Dental Office Pharmacy
Cost Analysis

Cost of Operations in Des Moines

Financial breakdown for a 1,500 sq ft location

Startup Investment

Basic Setup
3 months rent + basics
$149,000
Standard Buildout
6 months rent + furnishing
$298,000
Premium Finish
12 months rent + premium
$596,000

Monthly Operating

Rent (1,500 sqft) $33,000
Utilities & Services $3,300
Labor (2 employees) $4,960
Total Monthly
Break-even target
$41,260

Cost Insights

Affordable rent at $22/sqft enables competitive pricing strategies

Des Moines Market Entry Timing

Data-driven signals for optimal business launch timing

48 / 100
Moderate - Strategic Entry

Market requires careful positioning. Conduct thorough competitive analysis and develop differentiation strategy before entry.

Entry Timing Factors

📈 High growth outlook - strong expansion timing
⚖️ Moderate competition - balanced market entry

Frequently Asked Questions about Business in Des Moines

What makes Des Moines attractive for new concepts?

Des Moines pairs moderate commercial density with $62,000 household income and anchors such as Insurance, Finance, Healthcare. Market requires careful positioning. Conduct thorough competitive analysis and develop differentiation strategy before entry.

Where should I prioritize my first site?

Des Moines features diverse neighborhood types: downtown core, business districts, residential areas, and emerging zones

Which industries create the strongest spillover demand?

Finance drives demand for Restaurant, Salon & Spa, Retail Store, giving new entrants a built-in customer stream.

What operating costs should I plan for?

Expect about $33,000 in monthly rent with total operating costs near $41,260 for a 1,500 sq ft footprint.

Ready to Find Your Perfect Business Location in Des Moines?

Turn our 65 readiness score and timing signals into a shortlist of proven sites before competitors react.