Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Bubble Tea Shop Location in Surabaya

Marketlyzer calculates a 79/100 opportunity score for bubble tea shops in Surabaya, supported by very high competition and $4,600 average income, plus a 88/100 foot traffic index.

With a startup-to-income ratio of 27.2:1, Surabaya requires efficient operations to maximize Bubble Tea Shop profitability

79/100 opportunity score
9,373,000 metro residents
$4,600 average income
72/100 launch timing score
Good - Favorable Window
Schedule Consultation
2,874K
City Population
$5K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Bubble Tea Shop Opportunity Score

Data-driven potential for success in Surabaya based on 7 key market factors

79 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$125,000
Industry Success Rate
51%
Expected ROI Timeline
12-24 months
Customer Draw Radius
5,000m
Unique Market Intelligence

Surabaya Bubble Tea Shop Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Surabaya

With a startup-to-income ratio of 27.2:1, Surabaya requires efficient operations to maximize Bubble Tea Shop profitability

exceptional customer density of 334,750 residents per commercial dollar provides natural demand

The competitive Bubble Tea Shop market in Surabaya favors established concepts, with 88 foot traffic index

Combining Indonesia's 5.0% business growth with Surabaya's very high expansion trajectory creates 7.5% projected market expansion for new Bubble Tea Shops

Competitive Market Position

How Surabaya ranks nationally for bubble tea shops

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Bubble Tea Shop ventures

The 9,373,000 metro market places Surabaya among the top 50 largest consumer markets globally

Above-average foot traffic (88 index) creates consistent customer flow for street-level Bubble Tea Shop locations

Strategic Recommendations

Actionable strategies tailored for Surabaya

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

💰 Pricing strategy: $4,600 average income indicates value-focused positioning - volume over margin approach recommended for Surabaya Bubble Tea Shops

📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Surabaya Bubble Tea Shops

🔄 Multi-location potential: 9,373,000 metro population supports 3-5 locations within 24 months of successful launch in Surabaya

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 72/100
  • 🚀 Very high growth trajectory - first-mover advantage available
  • 🔥 High competition - differentiation critical
  • 👥 Exceptional foot traffic (88) - strong discovery

Seasonal Levers

  • Summer peak demand
  • Back-to-school social patterns
  • Trending flavors and styles

Bubble Tea Shop Market Analysis for Surabaya

Why Surabaya for Bubble Tea Shops?

  • Metro population of 9,373,000 provides large customer base
  • Average income of $4,600 supports bubble tea shop spending
  • Very High business density indicates healthy economic activity
  • Strong youth demographics opportunities throughout the city
  • Strong foot traffic opportunities throughout the city

Bubble Tea Shop Success Factors

Youth demographics
Essential
Foot traffic
Essential
Competition
Essential
Social media appeal
Essential
Parking
Essential
Asian population density
Essential

Seasonal Considerations for Surabaya

Summer peak demand

Back-to-school social patterns

Trending flavors and styles

Best Surabaya Neighborhoods for Bubble Tea Shops

Data-driven analysis of optimal areas based on bubble tea shop success factors

Downtown Surabaya

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Surabaya vs Other Indonesia Cities for Bubble Tea Shops

City Population Avg Income Market Score Action
Surabaya ⭐ 9,373,000 $4,600
79/100
Current City
Jakarta 33,430,000 $5,000
75/100
Compare →
Bandung 6,965,000 $4,200
75/100
Compare →
Medan 4,103,000 $4,000
72/100
Compare →
Makassar 2,795,000 $3,800
71/100
Compare →

Bubble Tea Shop FAQs for Surabaya

Why is now the right time to open in Surabaya?

With a 79.2/100 opportunity score, Surabaya outperforms 75% of comparable markets for Bubble Tea Shop ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Which customers convert best?

6% of households earn $75k+, sustaining premium spend for bubble tea shops

What should my first location focus on?

⏰ Market entry timing: Surabaya's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

How do local conditions impact operations?

Summer peak demand

Ready to Open Your Bubble Tea Shop in Surabaya?

Good - Favorable Window with a 79/100 opportunity score, very high competition, and a 88/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.