Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Sporting Goods Store Location in Eugene

Marketlyzer calculates a 64/100 opportunity score for sporting goods stores in Eugene, supported by moderate competition and $62,000 average income, plus a 72/100 foot traffic index.

With a startup-to-income ratio of 4.3:1, Eugene requires efficient operations to maximize Sporting Goods Store profitability

64/100 opportunity score
385,000 metro residents
$62,000 average income
66/100 launch timing score
Good - Favorable Window
Schedule Consultation
178K
City Population
$62K
Avg Income
Moderate
Business Density
5
Key Industries
Market Analysis

Sporting Goods Store Opportunity Score

Data-driven potential for success in Eugene based on 7 key market factors

64 / 100

Market Opportunity

Based on 7 comprehensive market factors

Moderate Opportunity

Financial Overview

Average Startup Cost
$265,000
Industry Success Rate
51%
Expected ROI Timeline
24-48 months
Customer Draw Radius
20,000m
Unique Market Intelligence

Eugene Sporting Goods Store Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Eugene

With a startup-to-income ratio of 4.3:1, Eugene requires efficient operations to maximize Sporting Goods Store profitability

lower customer density of 17,500 per commercial dollar suggests premium positioning opportunities

The balanced Sporting Goods Store market in Eugene rewards innovation, with 72 foot traffic index

Competitive Market Position

How Eugene ranks nationally for sporting goods stores

Eugene's 64.8/100 score indicates moderate opportunity, ranking in the 50th percentile for Sporting Goods Store success factors

Average income of $62,000 positions Eugene in the upper-middle market segment, ideal for value-focused Sporting Goods Store concepts

Strategic Recommendations

Actionable strategies tailored for Eugene

⏰ Optimal entry window: Next 12-18 months ideal for Eugene Sporting Goods Store launch during high-growth phase

📍 Location strategy: Moderate traffic (72) with affordable rent ($22/sqft) favors larger footprint strategy in Eugene - consider 2,000+ sqft locations

📢 Marketing focus: Moderate foot traffic requires proactive customer acquisition - allocate 8-12% of revenue to digital marketing in Eugene

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 66/100
  • 📈 High growth outlook - strong expansion timing
  • ⚖️ Moderate competition - balanced market entry
  • 🚶 Good foot traffic (72) - organic visibility

Seasonal Levers

  • Back-to-school sports
  • Winter sports season
  • Summer outdoor activities

Sporting Goods Store Market Analysis for Eugene

Why Eugene for Sporting Goods Stores?

  • Metro population of 385,000 provides large customer base
  • Average income of $62,000 supports sporting goods store spending
  • Moderate business density indicates healthy economic activity
  • Strong demographics opportunities throughout the city
  • Strong sports culture opportunities throughout the city

Sporting Goods Store Success Factors

Demographics
Essential
Sports culture
Essential
Parking
Essential
Competition
Essential
Store size requirements
Essential
Seasonal sports calendar
Essential

Seasonal Considerations for Eugene

Back-to-school sports

Winter sports season

Summer outdoor activities

Best Eugene Neighborhoods for Sporting Goods Stores

Data-driven analysis of optimal areas based on sporting goods store success factors

Downtown Eugene

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Eugene vs Other United States Cities for Sporting Goods Stores

City Population Avg Income Market Score Action
Eugene ⭐ 385,000 $62,000
64/100
Current City
Atlanta 6,307,000 $71,000
90/100
Compare →
Plano 7,760,000 $102,000
90/100
Compare →
Frisco 7,760,000 $127,000
88/100
Compare →
Fort Lauderdale 6,166,000 $73,000
87/100
Compare →

Sporting Goods Store FAQs for Eugene

Why is now the right time to open in Eugene?

Eugene's 64.8/100 score indicates moderate opportunity, ranking in the 50th percentile for Sporting Goods Store success factors Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Which customers convert best?

31% of households earn $75k+, sustaining premium spend for sporting goods stores

What should my first location focus on?

⏰ Optimal entry window: Next 12-18 months ideal for Eugene Sporting Goods Store launch during high-growth phase

How do local conditions impact operations?

Back-to-school sports

Ready to Open Your Sporting Goods Store in Eugene?

Good - Favorable Window with a 64/100 opportunity score, moderate competition, and a 72/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.