Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Salon & Spa Location in Cartagena

Marketlyzer calculates a 73/100 opportunity score for salon & spas in Cartagena, supported by very high competition and $6,800 average income, plus a 86/100 foot traffic index.

With a startup-to-income ratio of 22.8:1, Cartagena requires efficient operations to maximize Salon & Spa profitability

73/100 opportunity score
1,029,000 metro residents
$6,800 average income
72/100 launch timing score
Good - Favorable Window
Schedule Consultation
914K
City Population
$7K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Salon & Spa Opportunity Score

Data-driven potential for success in Cartagena based on 7 key market factors

73 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$155,000
Industry Success Rate
47%
Expected ROI Timeline
12-30 months
Customer Draw Radius
8,000m
Unique Market Intelligence

Cartagena Salon & Spa Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Cartagena

With a startup-to-income ratio of 22.8:1, Cartagena requires efficient operations to maximize Salon & Spa profitability

The competitive Salon & Spa market in Cartagena favors established concepts, with 86 foot traffic index

Strong industry alignment with Cartagena's Tourism, Real Estate sectors creates 2x synergy multiplier for Salon & Spa customer acquisition

Competitive Market Position

How Cartagena ranks nationally for salon & spas

With a 73.9/100 opportunity score, Cartagena outperforms 75% of comparable markets for Salon & Spa ventures

Above-average foot traffic (86 index) creates consistent customer flow for street-level Salon & Spa locations

Strategic Recommendations

Actionable strategies tailored for Cartagena

⏰ Market entry timing: Cartagena's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

💰 Pricing strategy: $6,800 average income indicates value-focused positioning - volume over margin approach recommended for Cartagena Salon & Spas

📢 Marketing focus: High foot traffic environment favors storefront visibility and local SEO over paid advertising for Cartagena Salon & Spas

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 72/100
  • 🚀 Very high growth trajectory - first-mover advantage available
  • 🔥 High competition - differentiation critical
  • 👥 Exceptional foot traffic (86) - strong discovery

Seasonal Levers

  • Wedding season
  • Holiday preparations
  • Summer treatments

Salon & Spa Market Analysis for Cartagena

Why Cartagena for Salon & Spas?

  • Metro population of 1,029,000 provides large customer base
  • Average income of $6,800 supports salon & spa spending
  • Very High business density indicates healthy economic activity
  • Strong demographics opportunities throughout the city
  • Strong income levels opportunities throughout the city

Salon & Spa Success Factors

Demographics
Essential
Income levels
Essential
Parking
Essential
Competition
Essential
Ambiance potential
Essential
Repeat customer base
Essential

Seasonal Considerations for Cartagena

Wedding season

Holiday preparations

Summer treatments

Best Cartagena Neighborhoods for Salon & Spas

Data-driven analysis of optimal areas based on salon & spa success factors

Downtown Cartagena

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Cartagena vs Other Colombia Cities for Salon & Spas

City Population Avg Income Market Score Action
Cartagena ⭐ 1,029,000 $6,800
73/100
Current City
Bogotá 11,508,000 $7,000
78/100
Compare →
Medellín 4,055,000 $7,500
72/100
Compare →
Cali 2,695,000 $6,800
72/100
Compare →
Barranquilla 2,370,000 $7,200
70/100
Compare →

Salon & Spa FAQs for Cartagena

Why is now the right time to open in Cartagena?

With a 73.9/100 opportunity score, Cartagena outperforms 75% of comparable markets for Salon & Spa ventures Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Which customers convert best?

8% of households earn $75k+, sustaining premium spend for salon & spas

What should my first location focus on?

⏰ Market entry timing: Cartagena's Very High growth trajectory suggests immediate market entry to capture first-mover advantage before competition saturates

How do local conditions impact operations?

Wedding season

Ready to Open Your Salon & Spa in Cartagena?

Good - Favorable Window with a 73/100 opportunity score, very high competition, and a 86/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.