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Retail Store opportunity score in Reno hits 71/100 thanks to $60,000 incomes and 72/100 foot traffic.
Retail Store Location Experts
Best Retail Store Location in Reno
Reno's retail store market sits at the intersection of 471.0K metro demand, 72/100 walkability index, and $26/sqft operating costs.
Capital requirements for Reno: $120K startup facing $60K earning households at 2.0x leverage.
70/100 opportunity score
471,000 metro residents
$60,000 average income
73/100 launch timing score
Good - Favorable Window
264K
Market Population
$60K
Avg Income
High
Commercial Activity
5
Core Sectors
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Retail Store Finder
Reno, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
471,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Viability Index: Retail Store in Reno
Exclusive intelligence from Reno's commercial zones
70
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Good Prospects
Financial Overview
Average Startup Cost
$120,000
Industry Success Rate
32%
Expected ROI Timeline
12-24 months
Customer Draw Radius
2,000m
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Unique Market Intelligence
The 471K Consumer Opportunity
thorough viability scoring
Market Position
Reno positioning
Capital requirements for Reno: $120K startup facing $60K earning households at 2.0x leverage.
Real estate: $26 per sqft, pedestrian index 72/100, projecting $26,000 monthly occupancy cost.
Consumer base of 0.5M at $60K average income drives a $28B economic opportunity.
Entry conditions: 2.0x funding multiple against moderate competition and very high trajectory.
Calculated viability of 82/100 based on 2.0x investment, 72 foot traffic, $26 occupancy.
Local economy driven by Gaming, Technology—households averaging $60K.
Market growing at 2.5% annually. Moderate competitive environment. Stable outlook.
$120K startup. 24 local income-months to break even.
Competitive Position
National ranking for retail stores
Score: 70.8/100. 0.5M people. $60K income.
Retail Store costs $120K to open. Income ratio: 0.50x.
Traffic: 72. Rent: $26/sqft. Income: $60K.
Very High growth. Moderate competition. Score: 70.8.
0.5M metro. $26/sqft rent. 72 foot traffic.
$120K startup. $26,000/mo rent. 24 income-months to recoup.
Score 70.8. Average conditions. Execution decides success.
$28.3B total income across 0.5M people.
Strategic Recommendations
Actionable strategies tailored for Reno
Very High growth. Moderate competition. Plan accordingly.
Traffic: 72. Rent: $26/sqft. $26,000/mo for 1000 sqft.
$60K income. Standard pricing. Test and adjust.
Retail Store: $120K to open. 24 income-months to recoup.
Traffic 72. Balanced. Mix storefront and digital.
0.5M metro. Focus on one location first.
$312,000/yr rent. 520.0% of local income. Factor that in.
Very High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 73/100
- 🚀 Very high growth trajectory - first-mover advantage available
- ⚖️ Moderate competition - balanced market entry
- 🚶 Good foot traffic (72) - organic visibility
Seasonal Levers
- Holiday shopping
- Back-to-school
- Seasonal merchandise
National Benchmarks
How Reno exceeds
calibrated to $60K demographics
At $60,000 per household, Reno exceeds typical markets ($40,492) by 48%, creating premium service demand.
Real estate at $26/sqft puts Reno 20% below market norms ($33/sqft).
A 72/100 foot traffic index places Reno 8% below the 79/100 national median, requiring destination-draw strategies.
With 0.5M metro residents, Reno falls below the 3.8M benchmark by 88%.
Retail Store Market Analysis for Reno
Why Reno for Retail Stores?
- Metro population of 471,000 provides large customer base
- Average income of $60,000 supports retail store spending
- High business density indicates healthy economic activity
- Strong foot traffic opportunities throughout the city
- Strong demographics opportunities throughout the city
Retail Store Success Factors
Foot traffic
Essential
Demographics
Essential
Anchor stores
Essential
Parking
Essential
Competition
Essential
Shopping patterns
Essential
Seasonal Considerations for Reno
Holiday shopping
Back-to-school
Seasonal merchandise
Reno Neighborhood Guide
Matching retail store requirements to Reno zones
Downtown Reno
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Reno vs Other United States Cities for Retail Stores
| City | Population | Avg Income | Market Score | Action |
|---|---|---|---|---|
| Reno ⭐ | 471,000 | $60,000 |
|
Current City |
| Atlanta | 6,307,000 | $71,000 |
|
Details → |
| Plano | 7,760,000 | $102,000 |
|
Compare → |
| Frisco | 7,760,000 | $127,000 |
|
Check it → |
| Fort Lauderdale | 6,166,000 | $73,000 |
|
Review → |
Market Signals
Retail Store Insights Unique to Reno
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
$120K startup. 24 local income-months to break even.
03
Score 70.8. Average conditions. Execution decides success.
04
In Reno, Shopping patterns becomes the tiebreaker.
05
Reno exceeds Atlanta by -20 points, which drives the city's premium pricing power.
FAQ
Retail Store FAQs for Reno
Each answer references real Reno data so this section is unique across the site.
How does Reno compare to other retail store markets?
Reno outranks Atlanta by -20 points for retail stores, reflecting stronger fundamentals across income, traffic, and competition.
What playbook works best for retail stores in Reno?
$60K income. Standard pricing. Test and adjust.
What makes the Reno market distinctive?
$120K startup. 24 local income-months to break even.
What operational lever matters most for retail stores in Reno?
Shopping patterns should lead your playbook when launching in Reno.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Retail Store in Reno?
Good - Favorable Window with a 70/100 opportunity score, high competition, and a 72/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.