Comprehensive Market Data

Best Retail Store Location in Portland

The Portland market combines a 635K population base, $36/sqft lease rates, and moderate competitive pressure—yielding distinct dynamics for retail store operators.

Retail Store in Portland: $120K startup. $74K local income. 1.6x ratio.

82/100 opportunity score
2,511,000 metro residents
$74,000 average income
66/100 launch timing score
Good - Favorable Window
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635K
Population Size
$74K
Per-Capita Income
High
Business Density
5
Major Industries
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Portland, United States

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Competitor Locations
Opportunity Zones
High Traffic Areas
2,511,000 potential customers in metro area
500+ businesses helped
Real-time market data
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Market Analysis

Viability Index: Retail Store in Portland

What makes Portland distinct for retail store operators

82 / 100

Market Opportunity

Based on 7 comprehensive market factors

Promising Location

Financial Overview

Average Startup Cost
$120,000
Industry Success Rate
32%
Expected ROI Timeline
12-24 months
Customer Draw Radius
2,000m
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Unique Market Intelligence

The 3M Consumer Opportunity

systematic opportunity mapping

Market Position

Portland positioning

Retail Store in Portland: $120K startup. $74K local income. 1.6x ratio.

Operating in Portland: $36/sqft rent, 74-point foot traffic, $36,000/mo baseline for 1K sqft unit.

Market scale: 2.5M population × $74K income = $186B consumer spending power.

Market dynamics: moderate saturation, high expansion, 1.6x capital requirement.

Market viability index: 84/100 (factors: 1.6x funding, 74/100 walkability, $36/sqft costs).

Local economy driven by Technology, Athletic Apparel—households averaging $74K.

Steady 2.5% growth with moderate competition indicates mature market conditions.

$120K startup. 19 local income-months to break even.

Competitive Position

National ranking for retail stores

Score: 82.1/100. 2.5M people. $74K income.

Retail Store costs $120K to open. Income ratio: 0.62x.

Traffic: 74. Rent: $36/sqft. Income: $74K.

High growth. Moderate competition. Score: 82.1.

2.5M metro. $36/sqft rent. 74 foot traffic.

$120K startup. $36,000/mo rent. 19 income-months to recoup.

Score 82.1. Moderate competition. Good entry point.

$185.8B total income across 2.5M people.

Strategic Recommendations

Actionable strategies tailored for Portland

High growth. Moderate competition. Plan accordingly.

Traffic: 74. Rent: $36/sqft. $36,000/mo for 1000 sqft.

$74K income. Mid-tier pricing works. Offer options.

Retail Store: $120K to open. 19 income-months to recoup.

Traffic 74. Balanced. Mix storefront and digital.

2.5M metro. $74K income. 2-3 locations possible.

$432,000/yr rent. 583.8% of local income. Factor that in.

High growth absorbs Moderate competition. Worth entering.

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 66/100
  • 📈 High growth outlook - strong expansion timing
  • ⚖️ Moderate competition - balanced market entry
  • 🚶 Good foot traffic (74) - organic visibility

Seasonal Levers

  • Holiday shopping
  • Back-to-school
  • Seasonal merchandise
National Benchmarks

How Portland outperforms

scaled across 2.5M consumers

Household earnings of $74,000 in Portland represent a 83% premium versus the $40,492 market average.

Operating costs at $36/sqft represent a 11% premium compared to $33/sqft typical rates.

The 74/100 pedestrian score represents 6% weaker organic discovery versus market baseline (79/100).

Portland's 2.5M metro area is 35% smaller than typical (3.8M), offering focused market dynamics.

Retail Store Market Analysis for Portland

Why Portland for Retail Stores?

  • Metro population of 2,511,000 provides large customer base
  • Average income of $74,000 supports retail store spending
  • High business density indicates healthy economic activity
  • Strong foot traffic opportunities throughout the city
  • Strong demographics opportunities throughout the city

Retail Store Success Factors

Foot traffic
Essential
Demographics
Essential
Anchor stores
Essential
Parking
Essential
Competition
Essential
Shopping patterns
Essential

Seasonal Considerations for Portland

Holiday shopping

Back-to-school

Seasonal merchandise

Portland Neighborhood Guide

Where $36/sqft meets 74/100 foot traffic in Portland

Downtown Portland

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Portland vs Other United States Cities for Retail Stores

City Population Avg Income Market Score Action
Portland ⭐ 2,511,000 $74,000
82/100
Current City
Atlanta 6,307,000 $71,000
90/100
Details →
Plano 7,760,000 $102,000
90/100
Compare →
Frisco 7,760,000 $127,000
88/100
Check it →
Fort Lauderdale 6,166,000 $73,000
87/100
Review →
Market Signals

Retail Store Insights Unique to Portland

Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.

01

Traffic: 74. Rent: $36/sqft. Income: $74K.

02

In Portland, Foot traffic becomes the tiebreaker because 74/100 foot traffic readings.

03

Compared to Atlanta, Portland scores -9 points higher—explaining the real estate premium.

04

Our retail store opportunity index scores Portland at 82/100—reflecting $74,000 resident earnings and 74 traffic rating.

05

$120K startup. 19 local income-months to break even.

FAQ

Retail Store FAQs for Portland

Each answer references real Portland data so this section is unique across the site.

What operational lever matters most for retail stores in Portland?

Foot traffic should lead your playbook because 74/100 foot traffic readings when launching in Portland.

How does Portland compare to other retail store markets?

Compared to Atlanta, Portland scores -9 points higher—explaining the real estate premium.

What playbook works best for retail stores in Portland?

2.5M metro. $74K income. 2-3 locations possible.

What makes the Portland market distinctive?

$120K startup. 19 local income-months to break even.

Data Sources & Methodology

Our analysis combines multiple authoritative data sources

Economic Data

  • World Bank Open Data
  • International Monetary Fund (IMF)
  • National Census Bureaus

Business Intelligence

  • Ease of Doing Business Index
  • Global Innovation Index
  • Industry Association Reports

Demographics

  • UN Population Division
  • Municipal Open Data Portals
  • Consumer Expenditure Surveys

Real Estate

  • Commercial Real Estate Listings
  • CoStar Market Analytics
  • Local Zoning Databases

Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.

Ready to Open Your Retail Store in Portland?

Good - Favorable Window with a 82/100 opportunity score, high competition, and a 74/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.