Marketlyzer
Professional Market Research

Best Retail Store Location in Makassar

The Makassar market combines a 1,423K population base, $16/sqft lease rates, and moderate competitive pressure—yielding distinct dynamics for retail store operators.

Capital requirements for Makassar: $120K startup facing $4K earning households at 31.6x leverage.

71/100 opportunity score
2,795,000 metro residents
$3,800 average income
73/100 launch timing score
Good - Favorable Window
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1,423K
City Headcount
$4K
Median Income
High
Market Density
5
Industry Mix
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Retail Store Finder

Makassar, Indonesia

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Foot traffic data
Optimal zones
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Competitor Locations
Opportunity Zones
High Traffic Areas
2,795,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis

How Makassar Scores for Retail Stores

What makes Makassar distinct for retail store operators

71 / 100

Market Opportunity

Based on 7 comprehensive market factors

Above-Average Market

Financial Overview

Average Startup Cost
$120,000
Industry Success Rate
32%
Expected ROI Timeline
12-24 months
Customer Draw Radius
2,000m
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Unique Market Intelligence

Why Makassar for Retail Store?

in-depth location evaluation

Market Position

Makassar positioning

Capital requirements for Makassar: $120K startup facing $4K earning households at 31.6x leverage.

Real estate: $16 per sqft, pedestrian index 78/100, projecting $16,000 monthly occupancy cost.

Consumer base of 2.8M at $4K average income drives a $11B economic opportunity.

Moderate competition meets very high growth at 31.6x startup-to-income ratio.

Success factors combine to 0/100: cost ratio 31.6x, traffic score 78, rent $16/sqft.

Local economy driven by Port Services, Fishing—households averaging $4K.

Strong 5.0% growth signal amid moderate competition opens a favorable entry window.

$120K startup. 379 local income-months to break even.

Competitive Position

National ranking for retail stores

Score: 71.7/100. 2.8M people. $4K income.

Retail Store costs $120K to open. Income ratio: 0.03x.

Traffic: 78. Rent: $16/sqft. Income: $4K.

Very High growth. Moderate competition. Score: 71.7.

2.8M metro. $16/sqft rent. 78 foot traffic.

$120K startup. $16,000/mo rent. 379 income-months to recoup.

Score 71.7. Average conditions. Execution decides success.

$10.6B total income across 2.8M people.

Strategic Recommendations

Actionable strategies tailored for Makassar

Very High growth. Moderate competition. Plan accordingly.

Traffic: 78. Rent: $16/sqft. $16,000/mo for 1000 sqft.

$4K income. Value positioning needed. Volume matters.

Retail Store: $120K to open. 379 income-months to recoup.

Traffic 78. Balanced. Mix storefront and digital.

2.8M metro. $4K income. 2-3 locations possible.

$192,000/yr rent. 5052.6% of local income. Factor that in.

Very High growth absorbs Moderate competition. Worth entering.

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Good - Favorable Window

Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.

Timing score: 73/100
  • 🚀 Very high growth trajectory - first-mover advantage available
  • ⚖️ Moderate competition - balanced market entry
  • 🚶 Good foot traffic (78) - organic visibility

Seasonal Levers

  • Holiday shopping
  • Back-to-school
  • Seasonal merchandise
National Benchmarks

How Makassar dominates

based on 78/100 traffic metrics

The $3,800 income profile in Makassar positions it 91% lower than the $40,492 national norm.

Commercial rates averaging $16/sqft in Makassar sit 51% below the $33/sqft market standard, enabling competitive pricing.

The 2.8M regional population trails average markets (3.8M) by 27%.

Retail Store Market Analysis for Makassar

Why Makassar for Retail Stores?

  • Metro population of 2,795,000 provides large customer base
  • Average income of $3,800 supports retail store spending
  • High business density indicates healthy economic activity
  • Strong foot traffic opportunities throughout the city
  • Strong demographics opportunities throughout the city

Retail Store Success Factors

Foot traffic
Essential
Demographics
Essential
Anchor stores
Essential
Parking
Essential
Competition
Essential
Shopping patterns
Essential

Seasonal Considerations for Makassar

Holiday shopping

Back-to-school

Seasonal merchandise

Where to Set Up in Makassar

Where $16/sqft meets 78/100 foot traffic in Makassar

Downtown Makassar

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Makassar vs Other Indonesia Cities for Retail Stores

City Population Avg Income Market Score Action
Makassar ⭐ 2,795,000 $3,800
71/100
Current City
Surabaya 9,373,000 $4,600
79/100
Check it →
Jakarta 33,430,000 $5,000
75/100
Check it →
Bandung 6,965,000 $4,200
75/100
Analyze →
Medan 4,103,000 $4,000
72/100
Check it →
Market Signals

Retail Store Insights Unique to Makassar

Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.

01

In Makassar, Foot traffic becomes the tiebreaker because 78/100 foot traffic readings.

02

Makassar outperforms Surabaya by -8 points on the opportunity index, highlighting why the city commands premium rents.

03

Makassar achieves 72/100 on retail store viability metrics, leveraging $3,800 income levels and 78/100 foot flow.

04

Consumer base of 2.8M at $4K average income drives a $11B economic opportunity.

05

Very High growth. Moderate competition. Score: 71.7.

FAQ

Retail Store FAQs for Makassar

Each answer references real Makassar data so this section is unique across the site.

What playbook works best for retail stores in Makassar?

Traffic: 78. Rent: $16/sqft. $16,000/mo for 1000 sqft.

What makes the Makassar market distinctive?

Consumer base of 2.8M at $4K average income drives a $11B economic opportunity.

What operational lever matters most for retail stores in Makassar?

Foot traffic should lead your playbook because 78/100 foot traffic readings when launching in Makassar.

How does Makassar compare to other retail store markets?

Our data shows Makassar scoring -8 points above Surabaya, making it the stronger retail store market.

Data Sources & Methodology

Our analysis combines multiple authoritative data sources

Economic Data

  • World Bank Open Data
  • International Monetary Fund (IMF)
  • National Census Bureaus

Business Intelligence

  • Ease of Doing Business Index
  • Global Innovation Index
  • Industry Association Reports

Demographics

  • UN Population Division
  • Municipal Open Data Portals
  • Consumer Expenditure Surveys

Real Estate

  • Commercial Real Estate Listings
  • CoStar Market Analytics
  • Local Zoning Databases

Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.

Ready to Open Your Retail Store in Makassar?

Good - Favorable Window with a 71/100 opportunity score, high competition, and a 78/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.