Marketlyzer

Analyzing market opportunities

Gathering business intelligence data for your location

Data-Driven Market Intelligence

Best Hair Salon Location in Gothenburg

Marketlyzer calculates a 78/100 opportunity score for hair salons in Gothenburg, supported by very high competition and $58,000 average income, plus a 79/100 foot traffic index.

Balanced 2.3:1 startup-to-income ratio in Gothenburg means Hair Salon operators should dial in unit economics early

78/100 opportunity score
1,080,000 metro residents
$58,000 average income
58/100 launch timing score
Moderate - Strategic Entry
Schedule Consultation
590K
City Population
$58K
Avg Income
Very High
Business Density
5
Key Industries
Market Analysis

Hair Salon Opportunity Score

Data-driven potential for success in Gothenburg based on 7 key market factors

78 / 100

Market Opportunity

Based on 7 comprehensive market factors

Strong Opportunity

Financial Overview

Average Startup Cost
$135,000
Industry Success Rate
49%
Expected ROI Timeline
12-30 months
Customer Draw Radius
6,000m
Unique Market Intelligence

Gothenburg Hair Salon Insights

Data-driven analysis unique to this market combination

Market Position Analysis

Unique positioning insights for Gothenburg

Balanced 2.3:1 startup-to-income ratio in Gothenburg means Hair Salon operators should dial in unit economics early

The competitive Hair Salon market in Gothenburg favors established concepts, with 79 foot traffic index

Competitive Market Position

How Gothenburg ranks nationally for hair salons

With a 78.85/100 opportunity score, Gothenburg outperforms 75% of comparable markets for Hair Salon ventures

Strategic Recommendations

Actionable strategies tailored for Gothenburg

⏰ Optimal entry window: Next 12-18 months ideal for Gothenburg Hair Salon launch during high-growth phase

👥 Staffing advantage: 49% college-educated population provides strong talent pool - hire locally for Gothenburg Hair Salon operations

📢 Marketing focus: Moderate foot traffic requires proactive customer acquisition - allocate 8-12% of revenue to digital marketing in Gothenburg

Launch Timing & Momentum

Align your opening window with market-ready signals

Entry Signal

Moderate - Strategic Entry

Market requires careful positioning. Conduct thorough competitive analysis and develop differentiation strategy before entry.

Timing score: 58/100
  • 📈 High growth outlook - strong expansion timing
  • 🔥 High competition - differentiation critical
  • 🚶 Good foot traffic (79) - organic visibility

Seasonal Levers

  • Prom and graduation season
  • Wedding season
  • Holiday party preparations

Hair Salon Market Analysis for Gothenburg

Why Gothenburg for Hair Salons?

  • Metro population of 1,080,000 provides large customer base
  • Average income of $58,000 supports hair salon spending
  • Very High business density indicates healthy economic activity
  • Strong demographics opportunities throughout the city
  • Strong income levels opportunities throughout the city

Hair Salon Success Factors

Demographics
Essential
Income levels
Essential
Parking
Essential
Competition
Essential
Visibility
Essential
Walk-in accessibility
Essential

Seasonal Considerations for Gothenburg

Prom and graduation season

Wedding season

Holiday party preparations

Best Gothenburg Neighborhoods for Hair Salons

Data-driven analysis of optimal areas based on hair salon success factors

Downtown Gothenburg

High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base

Business District

Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities

Suburban Areas

Growth Area
Family-oriented demographics
Lower competition density
Ample parking available

Gothenburg vs Other Sweden Cities for Hair Salons

City Population Avg Income Market Score Action
Gothenburg ⭐ 1,080,000 $58,000
78/100
Current City
Stockholm 2,418,000 $62,000
77/100
Compare →
Malmö 770,000 $54,000
74/100
Compare →
Linköping 163,000 $56,000
66/100
Compare →

Hair Salon FAQs for Gothenburg

Why is now the right time to open in Gothenburg?

With a 78.85/100 opportunity score, Gothenburg outperforms 75% of comparable markets for Hair Salon ventures Market requires careful positioning. Conduct thorough competitive analysis and develop differentiation strategy before entry.

Which customers convert best?

43% of households earn $75k+, sustaining premium spend for hair salons

What should my first location focus on?

⏰ Optimal entry window: Next 12-18 months ideal for Gothenburg Hair Salon launch during high-growth phase

How do local conditions impact operations?

Prom and graduation season

Ready to Open Your Hair Salon in Gothenburg?

Moderate - Strategic Entry with a 78/100 opportunity score, very high competition, and a 79/100 foot traffic index. Market requires careful positioning. Conduct thorough competitive analysis and develop differentiation strategy before entry.