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In Portland, Morning traffic becomes the tiebreaker because 74/100 foot traffic readings.
Expert Location Analysis
Best Coffee Shop Location in Portland
At $36/sqft with 74 foot traffic score, Portland's high-density commercial zones serve 2.5M residents earning $74K on average.
Launching a coffee shop in Portland requires $125K capital against $74K household income (1.7x multiple).
82/100 opportunity score
2,511,000 metro residents
$74,000 average income
66/100 launch timing score
Good - Favorable Window
635K
City Population
$74K
HH Income
High
Biz Concentration
5
Economic Drivers
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Coffee Shop Finder
Portland, United States
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✓ Competitor map
✓ Foot traffic data
✓ Optimal zones
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Competitor Locations
Opportunity Zones
High Traffic Areas
2,511,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Portland's Coffee Shop Potential
Market nuances specific to Portland's demographics
82
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Above-Average Market
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
$74K Income Demographics
systematic opportunity mapping
Market Position
Portland positioning
Launching a coffee shop in Portland requires $125K capital against $74K household income (1.7x multiple).
Real estate: $36 per sqft, pedestrian index 74/100, projecting $36,000 monthly occupancy cost.
Consumer base of 2.5M at $74K average income drives a $186B economic opportunity.
Competitive landscape shows moderate density with high momentum (1.7x investment ratio).
Calculated viability of 83/100 based on 1.7x investment, 74 foot traffic, $36 occupancy.
Local economy driven by Technology, Athletic Apparel—households averaging $74K.
Baseline 2.5% expansion against moderate competition. Standard entry dynamics.
$125K startup. 20 local income-months to break even.
Competitive Position
National ranking for coffee shops
Score: 82.1/100. 2.5M people. $74K income.
Coffee Shop costs $125K to open. Income ratio: 0.59x.
Traffic: 74. Rent: $36/sqft. Income: $74K.
High growth. Moderate competition. Score: 82.1.
2.5M metro. $36/sqft rent. 74 foot traffic.
$125K startup. $36,000/mo rent. 20 income-months to recoup.
Score 82.1. Moderate competition. Good entry point.
$185.8B total income across 2.5M people.
Strategic Recommendations
Actionable strategies tailored for Portland
High growth. Moderate competition. Plan accordingly.
Traffic: 74. Rent: $36/sqft. $36,000/mo for 1000 sqft.
$74K income. Mid-tier pricing works. Offer options.
Coffee Shop: $125K to open. 20 income-months to recoup.
Traffic 74. Balanced. Mix storefront and digital.
2.5M metro. $74K income. 2-3 locations possible.
$432,000/yr rent. 583.8% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 66/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
- 🚶 Good foot traffic (74) - organic visibility
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
National Benchmarks
How Portland surpasses
scaled across 2.5M consumers
Portland's $74,000 average income runs 83% above the $40,492 national benchmark, supporting premium pricing.
Portland's $36/sqft lease rates exceed the $33/sqft benchmark by 11%.
Portland's 74/100 walkability index runs 6% lower than typical (79/100).
Regional reach of 2.5M positions Portland 35% below the 3.8M standard.
Coffee Shop Market Analysis for Portland
Why Portland for Coffee Shops?
- Metro population of 2,511,000 provides large customer base
- Average income of $74,000 supports coffee shop spending
- High business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Coffee Shop Market Insights for Portland
Educated professionals provide strong coffee shop customer base
Tech industry provides ideal customer base for coffee shops and co-working spaces
Seasonal Considerations for Portland
Summer iced drinks
Winter specialty drinks
Student seasons
Zone Analysis: Portland
Commercial corridors serving $74K earners
Downtown Portland
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Portland vs Other United States Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Portland
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Portland outperforms Atlanta by -9 points on the opportunity index, highlighting why the city commands premium rents.
03
Portland achieves 82/100 on coffee shop viability metrics, leveraging $74,000 income levels and 74/100 foot flow.
04
Consumer base of 2.5M at $74K average income drives a $186B economic opportunity.
05
$185.8B total income across 2.5M people.
FAQ
Coffee Shop FAQs for Portland
Each answer references real Portland data so this section is unique across the site.
What operational lever matters most for coffee shops in Portland?
Morning traffic should lead your playbook because 74/100 foot traffic readings when launching in Portland.
How does Portland compare to other coffee shop markets?
Portland outperforms Atlanta by -9 points on the opportunity index, highlighting why the city commands premium rents.
What playbook works best for coffee shops in Portland?
$432,000/yr rent. 583.8% of local income. Factor that in.
What makes the Portland market distinctive?
Consumer base of 2.5M at $74K average income drives a $186B economic opportunity.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Coffee Shop in Portland?
Good - Favorable Window with a 82/100 opportunity score, high competition, and a 74/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.