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The -17-point advantage over Atlanta shows why Madison maintains higher commercial rents.
Verified Coffee Shop Data
Best Coffee Shop Location in Madison
Madison's 680.0K metro area generates a 72/100 foot traffic index, creating high competition among coffee shops targeting the $68,000 income demographic.
Madison coffee shop economics: $125K investment, $68K target demographic, 1.8x cost-to-income.
73/100 opportunity score
680,000 metro residents
$68,000 average income
66/100 launch timing score
Good - Favorable Window
269K
Urban Residents
$68K
Income Level
High
Commercial Load
5
Sector Count
Interactive Location Finder
Find the Best Coffee Shop Location in Madison
Interactive map analysis for Madison. Click any area to reveal foot traffic patterns, competitor density, and demographic insights for your coffee shop.
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Coffee Shop Finder
Madison, United States
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Competitor Locations
Opportunity Zones
High Traffic Areas
680,000 potential customers in metro area
500+ businesses helped
Real-time market data
AI-powered recommendations
Market Analysis
Coffee Shop Opportunity Score: Madison
Market nuances specific to Madison's demographics
73
/ 100
Market Opportunity
Based on 7 comprehensive market factors
Strong Candidate
Financial Overview
Average Startup Cost
$125,000
Industry Success Rate
38%
Expected ROI Timeline
12-24 months
Customer Draw Radius
1,200m
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Unique Market Intelligence
Coffee Shop Market in Madison
rigorous competitive analysis
Market Position
Madison positioning
Madison coffee shop economics: $125K investment, $68K target demographic, 1.8x cost-to-income.
Location costs run $28/sqft (72 walkability score), totaling $28,000/mo for standard retail footprint.
The 0.7M-person metro with $68,000 household incomes represents $46B in market potential.
Market dynamics: moderate saturation, high expansion, 1.8x capital requirement.
Market viability index: 83/100 (factors: 1.8x funding, 72/100 walkability, $28/sqft costs).
Local economy driven by Education, Government—households averaging $68K.
Steady 2.5% growth with moderate competition indicates mature market conditions.
$125K startup. 22 local income-months to break even.
Competitive Position
National ranking for coffee shops
Score: 73.8/100. 0.7M people. $68K income.
Coffee Shop costs $125K to open. Income ratio: 0.54x.
Traffic: 72. Rent: $28/sqft. Income: $68K.
High growth. Moderate competition. Score: 73.8.
0.7M metro. $28/sqft rent. 72 foot traffic.
$125K startup. $28,000/mo rent. 22 income-months to recoup.
Score 73.8. Average conditions. Execution decides success.
$46.2B total income across 0.7M people.
Strategic Recommendations
Actionable strategies tailored for Madison
High growth. Moderate competition. Plan accordingly.
Traffic: 72. Rent: $28/sqft. $28,000/mo for 1000 sqft.
$68K income. Mid-tier pricing works. Offer options.
Coffee Shop: $125K to open. 22 income-months to recoup.
Traffic 72. Balanced. Mix storefront and digital.
0.7M metro. Focus on one location first.
$336,000/yr rent. 494.1% of local income. Factor that in.
High growth absorbs Moderate competition. Worth entering.
Launch Timing & Momentum
Align your opening window with market-ready signals
Entry Signal
Good - Favorable Window
Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.
Timing score: 66/100
- 📈 High growth outlook - strong expansion timing
- ⚖️ Moderate competition - balanced market entry
- 🚶 Good foot traffic (72) - organic visibility
Seasonal Levers
- Summer iced drinks
- Winter specialty drinks
- Student seasons
National Benchmarks
How Madison outperforms
based on 72/100 traffic metrics
Madison's $68,000 average income runs 68% above the $40,492 national benchmark, supporting premium pricing.
Madison's $28/sqft lease rates undercut the $33/sqft benchmark by 14%.
Madison's 72/100 walkability index runs 8% lower than typical (79/100).
Regional reach of 0.7M positions Madison 82% below the 3.8M standard.
Coffee Shop Market Analysis for Madison
Why Madison for Coffee Shops?
- Metro population of 680,000 provides large customer base
- Average income of $68,000 supports coffee shop spending
- High business density indicates healthy economic activity
- Strong morning traffic opportunities throughout the city
- Strong office density opportunities throughout the city
Coffee Shop Success Factors
Morning traffic
Essential
Office density
Essential
Competition
Essential
Parking
Essential
Ambiance potential
Essential
Wi-Fi infrastructure
Essential
Coffee Shop Market Insights for Madison
Educated professionals provide strong coffee shop customer base
Tech industry provides ideal customer base for coffee shops and co-working spaces
Seasonal Considerations for Madison
Summer iced drinks
Winter specialty drinks
Student seasons
Best Neighborhoods in Madison
Commercial corridors serving $68K earners
Downtown Madison
High Potential
Highest foot traffic in city
Premium pricing potential
Diverse customer base
Business District
Strong Weekday
Office worker demographics
Peak lunch & after-work hours
Catering opportunities
Suburban Areas
Growth Area
Family-oriented demographics
Lower competition density
Ample parking available
Madison vs Other United States Cities for Coffee Shops
Market Signals
Coffee Shop Insights Unique to Madison
Every business + city URL now shows a different mix of ratios, rent dynamics, and demand levers.
02
Market fundamentals place Madison at 74/100 for coffee shops: $68,000 average wages meet 72/100 pedestrian density.
03
Market dynamics: moderate saturation, high expansion, 1.8x capital requirement.
04
0.7M metro. $28/sqft rent. 72 foot traffic.
05
In Madison, Office density becomes the tiebreaker.
FAQ
Coffee Shop FAQs for Madison
Each answer references real Madison data so this section is unique across the site.
What playbook works best for coffee shops in Madison?
High growth. Moderate competition. Plan accordingly.
What makes the Madison market distinctive?
Market dynamics: moderate saturation, high expansion, 1.8x capital requirement.
What operational lever matters most for coffee shops in Madison?
Office density should lead your playbook when launching in Madison.
How does Madison compare to other coffee shop markets?
Benchmarked against Atlanta, Madison delivers -17 additional opportunity points—driven by superior market conditions.
Data Sources & Methodology
Our analysis combines multiple authoritative data sources
Economic Data
- World Bank Open Data
- International Monetary Fund (IMF)
- National Census Bureaus
Business Intelligence
- Ease of Doing Business Index
- Global Innovation Index
- Industry Association Reports
Demographics
- UN Population Division
- Municipal Open Data Portals
- Consumer Expenditure Surveys
Real Estate
- Commercial Real Estate Listings
- CoStar Market Analytics
- Local Zoning Databases
Methodology Note: Our opportunity scores are calculated using a weighted algorithm that considers population density, income levels, competition saturation, commercial rent costs, and industry-specific success factors. Data is refreshed quarterly from authoritative sources. Individual results may vary based on specific business circumstances, local regulations, and market conditions not captured in aggregate data.
Ready to Open Your Coffee Shop in Madison?
Good - Favorable Window with a 73/100 opportunity score, high competition, and a 72/100 foot traffic index. Strong market conditions support entry. Develop detailed business plan and secure financing within next 3-6 months.